{"title":"Blonde and highlighted","description":"\u003cp\u003eFor lightened, highlighted and chemically sensitised hair.\u003c\/p\u003e","products":[{"product_id":"reactive-pro-home-care-conditioner","title":"Reactive Pro Conditioner Home Care (250ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eReactive Pro Conditioner Home Care is a daily sealing treatment infused with the ImmunityBlend technology. The label describes it as building preventive protection that shields against moisture and degradation, restoring natural shine and lasting softness while keeping the hair's resilience and structure.\u003c\/p\u003e\n\n\u003ch3\u003eKey actives (as on the label)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eAvocado extract\u003c\/li\u003e\n  \u003cli\u003ePracaxi (Pentaclethra) oil\u003c\/li\u003e\n  \u003cli\u003eGinger extract\u003c\/li\u003e\n  \u003cli\u003eAlgae extract\u003c\/li\u003e\n  \u003cli\u003eHydrolysed protein blend\u003c\/li\u003e\n  \u003cli\u003eHyaluronate\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eCarried on a cationic conditioning base. See divergencias for what the source material does and does not spell out for this specific product.\u003c\/p\u003e\n\n\u003ch3\u003eWhen to use it\u003c\/h3\u003e\n\u003cp\u003eStraight after Reactive Pro Shampoo Home Care, on every wash, as the daily sealing step of the routine. Also used on the week the mask is applied: the conditioner still closes that wash.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to lengths and ends after shampooing.\u003c\/li\u003e\n  \u003cli\u003eRinse.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhat not to do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFor external use only.\u003c\/li\u003e\n  \u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n  \u003cli\u003eDiscontinue use if irritation occurs.\u003c\/li\u003e\n  \u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Piur London","offers":[{"title":"Default Title","offer_id":48091862434032,"sku":"PIUR-RPR-HC-COND-250ML","price":26.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-RPR-HC-COND-250ML.webp?v=1789180021"},{"product_id":"reactive-pro-home-care-mask","title":"Reactive Pro Mask Home Care (200g)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eReactive Pro Mask Home Care is an intensive treatment infused with the ImmunityBlend technology, labelled with the subtitle \"Surface Immunity\". It is the only product across the whole Reactive Pro Home Care range whose own label makes an explicit claim about a smoothing service: it helps to prolong smoothing results while building lasting protection against moisture.\u003c\/p\u003e\n\n\u003ch3\u003eKey actives (as on the label)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eGinger extract\u003c\/li\u003e\n  \u003cli\u003eAlgae extract\u003c\/li\u003e\n  \u003cli\u003ePracaxi (Pentaclethra) oil\u003c\/li\u003e\n  \u003cli\u003eAvocado extract\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThese four are named across the Reactive Pro line's own commercial summary as the range's hero actives; the mask's own label was not itemised down to individual INCI names in the source material reviewed for this file (see divergencias).\u003c\/p\u003e\n\n\u003ch3\u003eWhen to use it\u003c\/h3\u003e\n\u003cp\u003eOnce a week, as the intensive step of the Reactive Pro Home Care routine, applied after shampooing and followed by the conditioner. It adds to the routine rather than replacing the conditioner on mask day.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to clean, damp hair, lengths and ends.\u003c\/li\u003e\n  \u003cli\u003eLeave for 10 to 15 minutes.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly, then follow with the conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhat not to do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFor external use only.\u003c\/li\u003e\n  \u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n  \u003cli\u003eDiscontinue use if irritation occurs.\u003c\/li\u003e\n  \u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Piur London","offers":[{"title":"Default Title","offer_id":48091877933296,"sku":"PIUR-RPR-HC-MASK-200G","price":39.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-RPR-HC-MASK-200G.webp?v=1789180027"},{"product_id":"reactive-pro-home-care-shampoo","title":"Reactive Pro Shampoo Home Care (250ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eReactive Pro Shampoo Home Care is a gentle cleansing formula infused with the ImmunityBlend technology. The label describes it as removing build-up while helping to create surface immunity against future frizz, and preparing the hair to receive the conditioner while keeping its natural movement and flexibility.\u003c\/p\u003e\n\n\u003ch3\u003eKey actives (as on the label)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eGinger extract\u003c\/li\u003e\n  \u003cli\u003eAlgae extract (Kappaphycus and Palmaria)\u003c\/li\u003e\n  \u003cli\u003eHydrolysed wheat, soy and corn proteins\u003c\/li\u003e\n  \u003cli\u003ePracaxi (Pentaclethra) oil\u003c\/li\u003e\n  \u003cli\u003eAvocado extract\u003c\/li\u003e\n  \u003cli\u003eHyaluronate\u003c\/li\u003e\n  \u003cli\u003eHoneysuckle extract\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBase cleansing system: Cocamidopropyl Betaine and Disodium Laureth Sulfosuccinate. This formula does not use Sodium Laureth Sulfate, but the label itself does not carry a \"sulphate free\" claim or seal, so this page does not make that claim either.\u003c\/p\u003e\n\n\u003ch3\u003eWhen to use it\u003c\/h3\u003e\n\u003cp\u003eAs the opening step of every wash, for anyone maintaining a smoothing or straightening service at home between salon visits.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to wet hair.\u003c\/li\u003e\n  \u003cli\u003eMassage in.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly, then follow with the conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhat not to do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFor external use only.\u003c\/li\u003e\n  \u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n  \u003cli\u003eDiscontinue use if irritation occurs.\u003c\/li\u003e\n  \u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Piur London","offers":[{"title":"Default Title","offer_id":48091881373936,"sku":"PIUR-RPR-HC-SHAMPOO-250ML","price":26.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-RPR-HC-SHAMPOO-250ML.webp?v=1789180032"},{"product_id":"spr-shampoo","title":"S.P.R. Shampoo (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eS.P.R. Shampoo is Step 0, the Preparation Phase, of the S.P.R. (Sensorial Porosity Reconstruction) protocol. Its Botanic Purifying Complex, built on plant-derived biopolymers, helps remove impurities and product build-up without stripping the fibre, preserving its integrity and preparing it to receive the botanical peptides in Step 1.\u003c\/p\u003e\n\n\u003ch3\u003eKey actives (as on the label)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eAcacia Senegal (Gum Arabic) Extract, film-forming biopolymer\u003c\/li\u003e\n  \u003cli\u003eHydrolyzed Corn Protein, Hydrolyzed Soy Protein, Hydrolyzed Wheat Protein\u003c\/li\u003e\n  \u003cli\u003eGuar Hydroxypropyltrimonium Chloride, conditioning\u003c\/li\u003e\n  \u003cli\u003eSodium PCA, humectant\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eContains Sodium Laureth Sulfate: this is not a sulphate-free formula.\u003c\/p\u003e\n\n\u003ch3\u003eWhen to use it\u003c\/h3\u003e\n\u003cp\u003eAs the opening step of the full S.P.R. protocol, immediately before Protein Infusion (Step 1), on hair with a heavy chemical history that reads porous and needs reconstruction.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to wet hair and scalp.\u003c\/li\u003e\n  \u003cli\u003eMassage gently for 2 to 3 minutes.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eProceed straight to Step 1, Protein Infusion.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhat not to do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional use only.\u003c\/li\u003e\n  \u003cli\u003eDo not skip Step 0 before Step 1: the fibre needs to be clean and even for the peptides to land uniformly.\u003c\/li\u003e\n  \u003cli\u003eAvoid contact with eyes; rinse with water if it happens.\u003c\/li\u003e\n  \u003cli\u003eDiscontinue and consult a dermatologist if an allergic reaction occurs.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436103176432,"sku":"PIUR-SPR-PRO-SHAMPOO-1000ML","price":38.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-SPR-PRO-SHAMPOO-1000ML.webp?v=1789173293"},{"product_id":"spr-protein-infusion","title":"S.P.R. Protein Infusion (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eProtein Infusion is Step 1, the first Reconstruction Phase step, of the S.P.R. protocol. Its Marine Bio-Peptide System combines lightweight botanical peptides with marine minerals to help reinforce weakened areas inside the fibre, improving elasticity and resistance without weighing hair down.\u003c\/p\u003e\n\n\u003ch3\u003eKey actives (as on the label)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrolyzed Keratin\u003c\/li\u003e\n  \u003cli\u003eHydrolyzed Rice Bran Protein\u003c\/li\u003e\n  \u003cli\u003eHydrolyzed Soy Protein\u003c\/li\u003e\n  \u003cli\u003eLaurdimonium Hydroxypropyl Hydrolyzed Keratin\u003c\/li\u003e\n  \u003cli\u003eKappaphycus Alvarezii Extract and Laminaria Saccharina Extract, marine algae\u003c\/li\u003e\n  \u003cli\u003eFree amino acid complex: Glycine, Arginine, Aspartic Acid, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen to use it\u003c\/h3\u003e\n\u003cp\u003eStep 1, straight after S.P.R. Shampoo on towel-dried hair, before Seal \u0026amp; Protect (Step 2). Not designed to be used on its own.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply evenly to wet mid-lengths and ends. Do not apply to the scalp.\u003c\/li\u003e\n  \u003cli\u003eLeave on for 10 minutes; a mild heat source may be used during the pause if the protocol calls for it.\u003c\/li\u003e\n  \u003cli\u003eDo not rinse.\u003c\/li\u003e\n  \u003cli\u003eProceed straight to Step 2, Seal \u0026amp; Protect, applied over the top.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhat not to do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional use only.\u003c\/li\u003e\n  \u003cli\u003eDo not rinse before Step 2: without Seal \u0026amp; Protect locking it in, the peptide layer rinses straight back out.\u003c\/li\u003e\n  \u003cli\u003eDo not apply to the scalp.\u003c\/li\u003e\n  \u003cli\u003eNot a stand-alone treatment: it is designed to work only as part of the full 4-step protocol.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436103209200,"sku":"PIUR-SPR-PRO-PROTEIN-1000ML","price":115.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-SPR-PRO-PROTEIN-1000ML.webp?v=1789173296"},{"product_id":"spr-seal-and-protect","title":"S.P.R. Seal \u0026 Protect (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eSeal \u0026amp; Protect is Step 2, the second Reconstruction Phase step, of the S.P.R. protocol. Its Abyssinian Peptide Lock combines Abyssinian oil and lipids to smooth the cuticle, lock in the botanical peptides deposited in Step 1 and help preserve resistance, flexibility and softness.\u003c\/p\u003e\n\n\u003ch3\u003eKey actives (as on the label)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eCrambe Abyssinica Seed Oil (Abyssinian Oil)\u003c\/li\u003e\n  \u003cli\u003eHydrolyzed Rice Bran Protein\u003c\/li\u003e\n  \u003cli\u003eHydrolyzed Soy Protein\u003c\/li\u003e\n  \u003cli\u003eKappaphycus Alvarezii Extract and Laminaria Saccharina Extract, marine algae\u003c\/li\u003e\n  \u003cli\u003eBis-Cetearyl Amodimethicone, conditioning\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen to use it\u003c\/h3\u003e\n\u003cp\u003eStep 2, applied over Step 1 (Protein Infusion), never in its place, before the joint rinse and Step 3, Acidic Closure.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply evenly over Step 1, from mid-lengths to ends.\u003c\/li\u003e\n  \u003cli\u003eMassage in and leave on for 10 minutes; heat is optional.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eProceed to Step 3, Acidic Closure.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhat not to do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional use only.\u003c\/li\u003e\n  \u003cli\u003eNever apply in place of Step 1: it locks the peptides in, it does not replace them.\u003c\/li\u003e\n  \u003cli\u003eDo not move on to Step 3 without rinsing this step out thoroughly.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436103274736,"sku":"PIUR-SPR-PRO-SEAL-1000ML","price":115.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-SPR-PRO-SEAL-1000ML.webp?v=1789173299"},{"product_id":"spr-acidic-closure","title":"S.P.R. Acidic Closure (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eAcidic Closure is Step 3, the Closure Phase, of the S.P.R. protocol, and the final step of the four-step service. Its Fruit Acid Closure complex, at pH 3.5, the only pH declared on a piur London label, uses natural fruit acids to help rebalance the fibre and seal the cuticle, preserving the results of the earlier steps and leaving hair aligned, light and luminous with a mirror-shine finish.\u003c\/p\u003e\n\n\u003ch3\u003eKey actives (as on the label)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eVinegar and Glycolic Acid\u003c\/li\u003e\n  \u003cli\u003eLactic Acid and Gluconic Acid\u003c\/li\u003e\n  \u003cli\u003eTamarindus Indica Fruit Extract\u003c\/li\u003e\n  \u003cli\u003eCitrus Limon (Lemon) Fruit Extract\u003c\/li\u003e\n  \u003cli\u003ePyrus Malus (Apple) Fruit Extract\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen to use it\u003c\/h3\u003e\n\u003cp\u003eStep 3, the last step of the S.P.R. protocol, straight after the Seal \u0026amp; Protect rinse.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply evenly to wet mid-lengths and ends.\u003c\/li\u003e\n  \u003cli\u003eMassage in and leave on for 5 minutes.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and finish as desired.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhat not to do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional use only.\u003c\/li\u003e\n  \u003cli\u003eDo not apply over residue from the earlier steps: rinse Seal \u0026amp; Protect out completely first.\u003c\/li\u003e\n  \u003cli\u003eNot designed as a stand-alone toner or finishing rinse outside the protocol.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436103373040,"sku":"PIUR-SPR-PRO-CLOSURE-1000ML","price":49.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-SPR-PRO-CLOSURE-1000ML.webp?v=1789173302"},{"product_id":"spr-full-protocol-kit","title":"S.P.R. Full Protocol (4-Step Kit)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eS.P.R. Full Protocol bundles the four steps of the S.P.R. (Sensorial Porosity Reconstruction) service into a single kit: S.P.R. Shampoo (Step 0), Protein Infusion (Step 1), Seal \u0026amp; Protect (Step 2) and Acidic Closure (Step 3). Together they clean, infuse botanical peptides into the cortex, lock the peptides in place and close the cuticle at pH 3.5, in one appointment of roughly 30 minutes' chair time.\u003c\/p\u003e\n\n\u003ch3\u003eWhat is in the kit\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eS.P.R. Shampoo, 1000ml, Step 0, Preparation Phase\u003c\/li\u003e\n  \u003cli\u003eProtein Infusion, 1000ml, Step 1, Reconstruction Phase\u003c\/li\u003e\n  \u003cli\u003eSeal \u0026amp; Protect, 1000ml, Step 2, Reconstruction Phase\u003c\/li\u003e\n  \u003cli\u003eAcidic Closure, 1000ml, Step 3, Closure Phase, pH 3.5\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen to use it\u003c\/h3\u003e\n\u003cp\u003eFor salons introducing the full S.P.R. reconstruction service, on clients with a heavy chemical or heat history whose fibre reads porous. Each label states the next step, so the sequence cannot be run out of order.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eStep 0: apply S.P.R. Shampoo to wet hair and scalp, massage 2 to 3 minutes, rinse.\u003c\/li\u003e\n  \u003cli\u003eStep 1: apply Protein Infusion to mid-lengths and ends, leave 10 minutes (heat optional), do not rinse.\u003c\/li\u003e\n  \u003cli\u003eStep 2: apply Seal \u0026amp; Protect over Step 1, leave 10 minutes (heat optional), rinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eStep 3: apply Acidic Closure to mid-lengths and ends, leave 5 minutes, rinse thoroughly and finish as desired.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhat not to do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional use only, for all four products.\u003c\/li\u003e\n  \u003cli\u003eDo not skip a step or run them out of order: Step 1 is designed to be sealed by Step 2, not rinsed out on its own.\u003c\/li\u003e\n  \u003cli\u003eDo not rinse between Steps 1 and 2: they share a single joint rinse, after Step 2.\u003c\/li\u003e\n  \u003cli\u003eFor continued results between salon visits, pair with the S.P.R. Home Care range (shampoo, conditioner, mask), sold separately.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436282712304,"sku":"PIUR-KIT-SPR-FULL","price":319.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-KIT-SPR-FULL.webp?v=1789173311"},{"product_id":"hydraluxe-balm","title":"Hydraluxe Balm (300g)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eHydraluxe Balm is Step 3, the Sealing Phase, of the Hydraluxe hydration protocol. Its GlossFrame Shield System is a lightweight leave-in balm that smooths the cuticle, seals in the hydration of Steps 0 to 2, and helps protect against heat, UV exposure and humidity, leaving hair sleek, soft and luminous.\u003c\/p\u003e\n\n\u003ch3\u003eKey actives (as on the label)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBetaine, sugar beet derived amino acid, osmolyte\u003c\/li\u003e\n  \u003cli\u003eTrehalose, humectant\u003c\/li\u003e\n  \u003cli\u003eEthylhexyl Methoxycinnamate, UV filter\u003c\/li\u003e\n  \u003cli\u003eSimmondsia Chinensis (Jojoba) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Helianthus Annuus (Sunflower) Seed Oil, lipid film\u003c\/li\u003e\n  \u003cli\u003eHydrolyzed Rice Protein\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen to use it\u003c\/h3\u003e\n\u003cp\u003eAs the final step of the full Hydraluxe protocol, after the joint rinse of Steps 0 to 2, or on its own as a leave-in for lengths and ends that need frizz control, shine and heat or UV protection before styling.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply evenly to damp or dry hair, concentrating on lengths and ends.\u003c\/li\u003e\n  \u003cli\u003eDo not rinse.\u003c\/li\u003e\n  \u003cli\u003eFinish as desired.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhat not to do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional use only.\u003c\/li\u003e\n  \u003cli\u003eDo not apply to the scalp; lengths and ends only.\u003c\/li\u003e\n  \u003cli\u003eApply a light amount: this step is never rinsed out, and a heavy hand is what turns the hydration underneath it into weight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436690378992,"sku":"PIUR-HYD-PRO-BALM-300G","price":33.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-HYD-PRO-BALM-300G.webp?v=1789179989"},{"product_id":"hydraluxe-prime-d-tox","title":"Prime D-Tox (500ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003ePrime D-Tox Hydraluxe is Step 0, the Purify Phase, of the Hydraluxe hydration protocol. Its BioChelate Reset System, a botanical pre-treatment with ginger and marine algae, helps remove metal ions, mineral build-up and impurities while preserving the hair's natural lipid barrier, balancing porosity before the hydration steps that follow.\u003c\/p\u003e\n\n\u003ch3\u003eKey actives (as on the label)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eKappaphycus Alvarezii Extract, marine algae\u003c\/li\u003e\n  \u003cli\u003eFucus Vesiculosus (Bladderwrack) Extract, marine algae\u003c\/li\u003e\n  \u003cli\u003eZingiber Officinale (Ginger) Root Extract\u003c\/li\u003e\n  \u003cli\u003eSodium Gluconate, chelating agent\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen to use it\u003c\/h3\u003e\n\u003cp\u003eAs the opening step of the full Hydraluxe protocol, immediately before Hydraluxe Shampoo (Step 1), on hair with visible build-up or hard water residue. It also works as a standalone pre-treatment before a colour, lightening or other chemical service, particularly in a hard water area.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply evenly to damp hair.\u003c\/li\u003e\n  \u003cli\u003eLeave for 5 to 10 minutes.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eProceed to Step 1, Hydraluxe Shampoo, or continue with the planned service.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhat not to do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional use only.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly before the next step: build-up left behind changes how the rest of the protocol performs.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436690641136,"sku":"PIUR-HYD-PRO-DTOX-500ML","price":38.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-HYD-PRO-DTOX-500ML.webp?v=1789179993"},{"product_id":"hydraluxe-moisture-infusion","title":"Hydraluxe Moisture Infusion (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eMoisture Infusion is Step 2, the Core of the Protocol, of the Hydraluxe hydration protocol. Its Silky Beetonic System combines sugar beet derived amino acids with a cationic conditioning matrix to deliver deep, weightless hydration through the cortex, cuticle and surface, improving softness and manageability without weighing the hair down.\u003c\/p\u003e\n\n\u003ch3\u003eKey actives (as on the label)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBetaine, sugar beet derived amino acid, osmolyte\u003c\/li\u003e\n  \u003cli\u003eTrehalose, humectant\u003c\/li\u003e\n  \u003cli\u003eBehentrimonium Methosulfate and Dicetyldimonium Chloride, cationic conditioning matrix\u003c\/li\u003e\n  \u003cli\u003eCocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Elaeis Guineensis (Palm) Oil, lipid-rich base\u003c\/li\u003e\n  \u003cli\u003eTocopheryl Acetate, Vitamin E\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen to use it\u003c\/h3\u003e\n\u003cp\u003eAs Step 2 of the full Hydraluxe protocol, immediately after Hydraluxe Shampoo and before the Balm (Step 3), on lengths and ends that feel dry, coated or unable to hold moisture between visits.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply evenly to damp lengths and ends, off the scalp.\u003c\/li\u003e\n  \u003cli\u003eLeave for 10 to 15 minutes. A gentle heat source may be used if the protocol calls for it.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eProceed to Step 3, Hydraluxe Balm.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhat not to do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional use only.\u003c\/li\u003e\n  \u003cli\u003eApply to lengths and ends only, off the scalp.\u003c\/li\u003e\n  \u003cli\u003eDo not use in place of Prime D-Tox when the hair carries heavy mineral build-up: that imbalance needs Step 0 first.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436691132656,"sku":"PIUR-HYD-PRO-INFUSION-1000ML","price":88.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-HYD-PRO-INFUSION-1000ML.webp?v=1789179998"},{"product_id":"hydraluxe-shampoo","title":"Hydraluxe Shampoo (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eHydraluxe Shampoo is Step 1, the Cleansing Phase, of the Hydraluxe hydration protocol. Powered by sugar beet derived amino acids, its AminoShield Cleanse helps cleanse without stripping the fibre, retaining moisture and preserving the hair's natural softness and shine while preparing it for Step 2.\u003c\/p\u003e\n\n\u003ch3\u003eKey actives (as on the label)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBetaine, sugar beet derived amino acid, osmolyte\u003c\/li\u003e\n  \u003cli\u003eTrehalose, humectant\u003c\/li\u003e\n  \u003cli\u003eAcacia Senegal (Gum Arabic) Extract, film-forming biopolymer\u003c\/li\u003e\n  \u003cli\u003eSodium PCA, humectant\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eContains Sodium Laureth Sulfate: this is not a sulphate-free formula.\u003c\/p\u003e\n\n\u003ch3\u003eWhen to use it\u003c\/h3\u003e\n\u003cp\u003eAs Step 1 of the full Hydraluxe protocol, immediately after Prime D-Tox and before Moisture Infusion (Step 2), on hair that reads dry, porous or dull and needs hydration.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to wet hair and scalp.\u003c\/li\u003e\n  \u003cli\u003eMassage gently for 3 to 5 minutes.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eProceed to Step 2, Moisture Infusion.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhat not to do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional use only.\u003c\/li\u003e\n  \u003cli\u003eDo not treat as a general clarifying shampoo outside the routine: its role is preparing the fibre for the hydration steps that follow.\u003c\/li\u003e\n  \u003cli\u003eAvoid contact with eyes; rinse with water if it happens.\u003c\/li\u003e\n  \u003cli\u003eDiscontinue and consult a dermatologist if an allergic reaction occurs.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436691329264,"sku":"PIUR-HYD-PRO-SHAMPOO-1000ML","price":88.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-HYD-PRO-SHAMPOO-1000ML.webp?v=1789180002"}],"url":"https:\/\/piurprofessional.com\/collections\/blonde-and-highlighted.oembed","provider":"Piur Professional","version":"1.0","type":"link"}