{"title":"Masks","description":"\u003cp\u003eWeekly and in-chair intensive treatment.\u003c\/p\u003e","products":[{"product_id":"reactive-pro-home-care-mask","title":"Reactive Pro Mask Home Care (200g)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eReactive Pro Mask Home Care is an intensive treatment infused with the ImmunityBlend technology, labelled with the subtitle \"Surface Immunity\". It is the only product across the whole Reactive Pro Home Care range whose own label makes an explicit claim about a smoothing service: it helps to prolong smoothing results while building lasting protection against moisture.\u003c\/p\u003e\n\n\u003ch3\u003eKey actives (as on the label)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eGinger extract\u003c\/li\u003e\n  \u003cli\u003eAlgae extract\u003c\/li\u003e\n  \u003cli\u003ePracaxi (Pentaclethra) oil\u003c\/li\u003e\n  \u003cli\u003eAvocado extract\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThese four are named across the Reactive Pro line's own commercial summary as the range's hero actives; the mask's own label was not itemised down to individual INCI names in the source material reviewed for this file (see divergencias).\u003c\/p\u003e\n\n\u003ch3\u003eWhen to use it\u003c\/h3\u003e\n\u003cp\u003eOnce a week, as the intensive step of the Reactive Pro Home Care routine, applied after shampooing and followed by the conditioner. It adds to the routine rather than replacing the conditioner on mask day.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to clean, damp hair, lengths and ends.\u003c\/li\u003e\n  \u003cli\u003eLeave for 10 to 15 minutes.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly, then follow with the conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhat not to do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFor external use only.\u003c\/li\u003e\n  \u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n  \u003cli\u003eDiscontinue use if irritation occurs.\u003c\/li\u003e\n  \u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Piur London","offers":[{"title":"Default Title","offer_id":48091877933296,"sku":"PIUR-RPR-HC-MASK-200G","price":39.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-RPR-HC-MASK-200G.webp?v=1789180027"},{"product_id":"mask-therapy","title":"Mask Therapy (1kg)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eMask Therapy is a standalone professional treatment in the Sensorial Repair line, not a numbered step of the S.P.R. protocol. Its NanoShield Complex delivers nano-targeted regeneration that helps rebuild the fibre's structure, restore elasticity and create a protective shield, without weighing hair down, in a single 10-minute application.\u003c\/p\u003e\n\n\u003ch3\u003eKey actives (as on the label)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eVitis Vinifera (Grape) Fruit Extract\u003c\/li\u003e\n  \u003cli\u003eHypnea Musciformis Extract and Sargassum Filipendula Extract, marine algae\u003c\/li\u003e\n  \u003cli\u003eArgania Spinosa (Argan) Kernel Oil, Olea Europaea (Olive) Fruit Oil, Macadamia Ternifolia Seed Oil, Cocos Nucifera (Coconut) Oil\u003c\/li\u003e\n  \u003cli\u003eButyrospermum Parkii (Shea) Butter\u003c\/li\u003e\n  \u003cli\u003eAloe Barbadensis Leaf Extract\u003c\/li\u003e\n  \u003cli\u003eVinegar and Lactic Acid, acidic finishing axis\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eCarries the V-Label International certified-vegan mark, a decisive claim for UK clients who ask about it.\u003c\/p\u003e\n\n\u003ch3\u003eWhen to use it\u003c\/h3\u003e\n\u003cp\u003eAny time there are ten minutes and no room for the full four-step protocol: a routine wash and blow-dry, a quick post-colour finish, or a time-pressed client who still needs a reconstructive boost.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to clean, damp hair, root to ends, distributing evenly.\u003c\/li\u003e\n  \u003cli\u003eLeave on for 10 minutes.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eFinish as desired.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhat not to do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional use only; keep out of reach of children.\u003c\/li\u003e\n  \u003cli\u003eDo not extend the 10-minute pause to compensate for uneven application: redistribute the mask evenly before starting the timer instead.\u003c\/li\u003e\n  \u003cli\u003eAvoid contact with eyes and skin; discontinue and consult a dermatologist if an allergic reaction occurs.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436103405808,"sku":"PIUR-SPR-PRO-MASKTHERAPY-1KG","price":77.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-SPR-PRO-MASKTHERAPY-1KG.webp?v=1789173305"},{"product_id":"gold-ritual-home-care-mask","title":"Gold Ritual Mask (200g)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eGold Ritual Mask is a nutritive intensive treatment infused with Pistachio Oil. It carries the LipidHoney technology, under the platform name Lipid Preservation, restoring deep nourishment and long-lasting shine while helping to rebuild the hair's structure and elasticity.\u003c\/p\u003e\n\n\u003ch3\u003eKey actives (as on the label)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eButyrospermum Parkii (Shea Butter)\u003c\/li\u003e\n  \u003cli\u003eTheobroma Cacao (Cocoa) Seed Butter\u003c\/li\u003e\n  \u003cli\u003ePistacia Vera (Pistachio) Seed Extract\u003c\/li\u003e\n  \u003cli\u003ePolymnia Sonchifolia (Yacon)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThese are carried on a cationic conditioning base. See divergencias for what the source material does and does not spell out for this specific product.\u003c\/p\u003e\n\n\u003ch3\u003eWhen to use it\u003c\/h3\u003e\n\u003cp\u003eOnce a week, as the intensive step of the Gold Ritual routine, before the conditioner, which still closes the wash that day.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eAfter shampooing, apply to damp hair, lengths and ends.\u003c\/li\u003e\n  \u003cli\u003eLeave for 10 to 15 minutes.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly, then follow with the conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhat not to do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFor external use only.\u003c\/li\u003e\n  \u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n  \u003cli\u003eDiscontinue use if irritation occurs.\u003c\/li\u003e\n  \u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436689428720,"sku":"PIUR-GLD-HC-MASK-200G","price":39.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-GLD-HC-MASK-200G.webp?v=1789179965"},{"product_id":"hydraluxe-home-care-mask","title":"Hydraluxe Mask Home Care (200g)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eHydraluxe Mask Home Care is an intensive weekly treatment infused with Amazonian tucuma oil. It runs on the TucumaVault technology, under the Moisture Equilibrium banner, and helps to restore deep moisture and long-lasting shine while supporting the hair's structure.\u003c\/p\u003e\n\n\u003ch3\u003eKey actives (as on the label)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eAstrocaryum Vulgare (Tucum Palm) Fruit Oil\u003c\/li\u003e\n  \u003cli\u003eCocos Nucifera (Coconut) Fruit Juice\u003c\/li\u003e\n  \u003cli\u003eButyrospermum Parkii (Shea Butter)\u003c\/li\u003e\n  \u003cli\u003eMarine algae extracts\u003c\/li\u003e\n  \u003cli\u003eSodium Hyaluronate\u003c\/li\u003e\n  \u003cli\u003eLonicera (Honeysuckle) Flower Extract\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen to use it\u003c\/h3\u003e\n\u003cp\u003eOnce a week, on clean, damp hair, for anyone maintaining a Hydraluxe routine at home who needs more than the daily shampoo and conditioner give it.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to clean, damp lengths and ends.\u003c\/li\u003e\n  \u003cli\u003eLeave for 10 to 15 minutes.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhat not to do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFor external use only.\u003c\/li\u003e\n  \u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n  \u003cli\u003eDiscontinue use if irritation occurs.\u003c\/li\u003e\n  \u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436689559792,"sku":"PIUR-HYD-HC-MASK-200G","price":39.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-HYD-HC-MASK-200G.webp?v=1789179981"},{"product_id":"spr-home-care-mask","title":"S.P.R. Mask Home Care (200g)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eS.P.R. Mask Home Care is an intensive repair treatment infused with Botanical Peptides. It carries the same AcerolaForce technology as the rest of the S.P.R. Home Care range, visibly transforming damaged hair while helping to rebuild the hair's internal structure.\u003c\/p\u003e\n\n\u003ch3\u003eKey actives (as on the label)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMalpighia Glabra (Acerola) Fruit Extract\u003c\/li\u003e\n  \u003cli\u003eCrambe Abyssinica Seed Oil (Abyssinian Oil)\u003c\/li\u003e\n  \u003cli\u003eA hydrolyzed protein blend\u003c\/li\u003e\n  \u003cli\u003eMarine algae\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen to use it\u003c\/h3\u003e\n\u003cp\u003eOnce a week, as the intensive step of the S.P.R. Home Care routine, before the conditioner, never instead of it on mask day.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to damp hair, lengths and ends.\u003c\/li\u003e\n  \u003cli\u003eLeave for 10 to 15 minutes.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhat not to do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFor external use only.\u003c\/li\u003e\n  \u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n  \u003cli\u003eDiscontinue use if irritation occurs.\u003c\/li\u003e\n  \u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436693557488,"sku":"PIUR-SPR-HC-MASK-200G","price":39.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-SPR-HC-MASK-200G.webp?v=1789180067"}],"url":"https:\/\/piurprofessional.com\/collections\/mask.oembed","provider":"Piur Professional","version":"1.0","type":"link"}