{"title":"Hydraluxe Professional","description":null,"products":[{"product_id":"hydraluxe-balm","title":"Hydraluxe Balm (300g)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eHydraluxe Balm is Step 3, the Sealing Phase, of the Hydraluxe hydration protocol. Its GlossFrame Shield System is a lightweight leave-in balm that smooths the cuticle, seals in the hydration of Steps 0 to 2, and helps protect against heat, UV exposure and humidity, leaving hair sleek, soft and luminous.\u003c\/p\u003e\n\n\u003ch3\u003eKey actives (as on the label)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBetaine, sugar beet derived amino acid, osmolyte\u003c\/li\u003e\n  \u003cli\u003eTrehalose, humectant\u003c\/li\u003e\n  \u003cli\u003eEthylhexyl Methoxycinnamate, UV filter\u003c\/li\u003e\n  \u003cli\u003eSimmondsia Chinensis (Jojoba) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Helianthus Annuus (Sunflower) Seed Oil, lipid film\u003c\/li\u003e\n  \u003cli\u003eHydrolyzed Rice Protein\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen to use it\u003c\/h3\u003e\n\u003cp\u003eAs the final step of the full Hydraluxe protocol, after the joint rinse of Steps 0 to 2, or on its own as a leave-in for lengths and ends that need frizz control, shine and heat or UV protection before styling.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply evenly to damp or dry hair, concentrating on lengths and ends.\u003c\/li\u003e\n  \u003cli\u003eDo not rinse.\u003c\/li\u003e\n  \u003cli\u003eFinish as desired.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhat not to do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional use only.\u003c\/li\u003e\n  \u003cli\u003eDo not apply to the scalp; lengths and ends only.\u003c\/li\u003e\n  \u003cli\u003eApply a light amount: this step is never rinsed out, and a heavy hand is what turns the hydration underneath it into weight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436690378992,"sku":"PIUR-HYD-PRO-BALM-300G","price":33.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-HYD-PRO-BALM-300G.webp?v=1789179989"},{"product_id":"hydraluxe-prime-d-tox","title":"Prime D-Tox (500ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003ePrime D-Tox Hydraluxe is Step 0, the Purify Phase, of the Hydraluxe hydration protocol. Its BioChelate Reset System, a botanical pre-treatment with ginger and marine algae, helps remove metal ions, mineral build-up and impurities while preserving the hair's natural lipid barrier, balancing porosity before the hydration steps that follow.\u003c\/p\u003e\n\n\u003ch3\u003eKey actives (as on the label)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eKappaphycus Alvarezii Extract, marine algae\u003c\/li\u003e\n  \u003cli\u003eFucus Vesiculosus (Bladderwrack) Extract, marine algae\u003c\/li\u003e\n  \u003cli\u003eZingiber Officinale (Ginger) Root Extract\u003c\/li\u003e\n  \u003cli\u003eSodium Gluconate, chelating agent\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen to use it\u003c\/h3\u003e\n\u003cp\u003eAs the opening step of the full Hydraluxe protocol, immediately before Hydraluxe Shampoo (Step 1), on hair with visible build-up or hard water residue. It also works as a standalone pre-treatment before a colour, lightening or other chemical service, particularly in a hard water area.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply evenly to damp hair.\u003c\/li\u003e\n  \u003cli\u003eLeave for 5 to 10 minutes.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eProceed to Step 1, Hydraluxe Shampoo, or continue with the planned service.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhat not to do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional use only.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly before the next step: build-up left behind changes how the rest of the protocol performs.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436690641136,"sku":"PIUR-HYD-PRO-DTOX-500ML","price":38.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-HYD-PRO-DTOX-500ML.webp?v=1789179993"},{"product_id":"hydraluxe-moisture-infusion","title":"Hydraluxe Moisture Infusion (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eMoisture Infusion is Step 2, the Core of the Protocol, of the Hydraluxe hydration protocol. Its Silky Beetonic System combines sugar beet derived amino acids with a cationic conditioning matrix to deliver deep, weightless hydration through the cortex, cuticle and surface, improving softness and manageability without weighing the hair down.\u003c\/p\u003e\n\n\u003ch3\u003eKey actives (as on the label)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBetaine, sugar beet derived amino acid, osmolyte\u003c\/li\u003e\n  \u003cli\u003eTrehalose, humectant\u003c\/li\u003e\n  \u003cli\u003eBehentrimonium Methosulfate and Dicetyldimonium Chloride, cationic conditioning matrix\u003c\/li\u003e\n  \u003cli\u003eCocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Elaeis Guineensis (Palm) Oil, lipid-rich base\u003c\/li\u003e\n  \u003cli\u003eTocopheryl Acetate, Vitamin E\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen to use it\u003c\/h3\u003e\n\u003cp\u003eAs Step 2 of the full Hydraluxe protocol, immediately after Hydraluxe Shampoo and before the Balm (Step 3), on lengths and ends that feel dry, coated or unable to hold moisture between visits.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply evenly to damp lengths and ends, off the scalp.\u003c\/li\u003e\n  \u003cli\u003eLeave for 10 to 15 minutes. A gentle heat source may be used if the protocol calls for it.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eProceed to Step 3, Hydraluxe Balm.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhat not to do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional use only.\u003c\/li\u003e\n  \u003cli\u003eApply to lengths and ends only, off the scalp.\u003c\/li\u003e\n  \u003cli\u003eDo not use in place of Prime D-Tox when the hair carries heavy mineral build-up: that imbalance needs Step 0 first.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436691132656,"sku":"PIUR-HYD-PRO-INFUSION-1000ML","price":88.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-HYD-PRO-INFUSION-1000ML.webp?v=1789179998"},{"product_id":"hydraluxe-shampoo","title":"Hydraluxe Shampoo (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eHydraluxe Shampoo is Step 1, the Cleansing Phase, of the Hydraluxe hydration protocol. Powered by sugar beet derived amino acids, its AminoShield Cleanse helps cleanse without stripping the fibre, retaining moisture and preserving the hair's natural softness and shine while preparing it for Step 2.\u003c\/p\u003e\n\n\u003ch3\u003eKey actives (as on the label)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBetaine, sugar beet derived amino acid, osmolyte\u003c\/li\u003e\n  \u003cli\u003eTrehalose, humectant\u003c\/li\u003e\n  \u003cli\u003eAcacia Senegal (Gum Arabic) Extract, film-forming biopolymer\u003c\/li\u003e\n  \u003cli\u003eSodium PCA, humectant\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eContains Sodium Laureth Sulfate: this is not a sulphate-free formula.\u003c\/p\u003e\n\n\u003ch3\u003eWhen to use it\u003c\/h3\u003e\n\u003cp\u003eAs Step 1 of the full Hydraluxe protocol, immediately after Prime D-Tox and before Moisture Infusion (Step 2), on hair that reads dry, porous or dull and needs hydration.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to wet hair and scalp.\u003c\/li\u003e\n  \u003cli\u003eMassage gently for 3 to 5 minutes.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eProceed to Step 2, Moisture Infusion.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhat not to do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional use only.\u003c\/li\u003e\n  \u003cli\u003eDo not treat as a general clarifying shampoo outside the routine: its role is preparing the fibre for the hydration steps that follow.\u003c\/li\u003e\n  \u003cli\u003eAvoid contact with eyes; rinse with water if it happens.\u003c\/li\u003e\n  \u003cli\u003eDiscontinue and consult a dermatologist if an allergic reaction occurs.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436691329264,"sku":"PIUR-HYD-PRO-SHAMPOO-1000ML","price":88.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-HYD-PRO-SHAMPOO-1000ML.webp?v=1789180002"}],"url":"https:\/\/piurprofessional.com\/collections\/piur-hyd-pro.oembed","provider":"Piur Professional","version":"1.0","type":"link"}