{"title":"Reactive Pro Professional","description":null,"products":[{"product_id":"reactive-pro-shampoo","title":"Reactive Pro Shampoo (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eReactive Pro Shampoo is Step 1, Preparation, of Piur London's two-step Reactive Pro straightening protocol. Its Deep Cleansing Purifier formula helps remove product build-up while aligning the cuticle layer, preparing the fibre to receive the LuminAlign System treatment in Step 2. The label positions it for porosity equalisation and damage prevention along the whole length, which matters most on blonde and highlighted hair, where porosity is rarely even from root to ends.\u003c\/p\u003e\n\u003cp\u003eReactive Pro Shampoo carries the Formaldehyde Free seal and the V-Label International vegan certification on the label, the same as Smooth Therapy: a decisive claim for a UK client asking whether a straightening service uses formaldehyde.\u003c\/p\u003e\n\n\u003ch3\u003eKey actives (as on the label)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eTamarindus Indica Fruit Extract, tamarind fruit extract\u003c\/li\u003e\n  \u003cli\u003eLauryl Glucoside, gentle plant-derived cleansing agent\u003c\/li\u003e\n  \u003cli\u003eCocamidopropyl Betaine, mild secondary surfactant\u003c\/li\u003e\n  \u003cli\u003eGlycerin, humectant\u003c\/li\u003e\n  \u003cli\u003ePectin, conditioning film former\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eContains Sodium Laureth Sulfate: this is not a sulphate-free formula.\u003c\/p\u003e\n\n\u003ch3\u003eWhen to use it\u003c\/h3\u003e\n\u003cp\u003eAs the opening step of the Reactive Pro protocol, immediately before Smooth Therapy, on blonde, highlighted or otherwise sensitised hair booked for a straightening service.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to wet hair.\u003c\/li\u003e\n  \u003cli\u003eMassage gently, without rubbing vigorously.\u003c\/li\u003e\n  \u003cli\u003eLeave for 2 to 3 minutes.\u003c\/li\u003e\n  \u003cli\u003eRinse with cool water to help seal the cuticle.\u003c\/li\u003e\n  \u003cli\u003eDry the hair fully before proceeding to Smooth Therapy.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhat not to do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional use only.\u003c\/li\u003e\n  \u003cli\u003eDo not use on damaged or broken skin.\u003c\/li\u003e\n  \u003cli\u003eDo not skip this step before Smooth Therapy: porosity needs to be equalised first so Smooth Therapy meets the same fibre from root to ends.\u003c\/li\u003e\n  \u003cli\u003eDo not proceed to Smooth Therapy on hair that is still damp.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Piur London","offers":[{"title":"Default Title","offer_id":48173221970160,"sku":"PIUR-RPR-PRO-SHAMPOO-1000ML","price":33.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-RPR-PRO-SHAMPOO-1000ML.webp?v=1789180038"},{"product_id":"reactive-pro-smooth-therapy","title":"Reactive Pro Smooth Therapy (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eSmooth Therapy is Step 2, Realignment, of the Reactive Pro straightening protocol. Built on the LuminAlign System, it optimises light reflection while thermally aligning the hair fibre, on a glyoxylic acid base. The label states it is engineered for blonde and sensitive hair: a violet pigment lifts the reflect while the flat iron seals the realignment.\u003c\/p\u003e\n\u003cp\u003eSmooth Therapy carries the Formaldehyde Free seal and the V-Label International vegan certification on the label, the same as Reactive Pro Shampoo: a decisive claim for a UK client asking whether a straightening service uses formaldehyde.\u003c\/p\u003e\n\u003cp\u003eThe label caps ironing for this product at 160 to 190°C, never higher. That ceiling is lower than Piur London's other, higher-heat smoothing line, which is built for non-blonde, chemically resistant hair: the two lines share the same two-step logic, but Smooth Therapy exists specifically to protect the reflect that a higher heat range would compromise.\u003c\/p\u003e\n\n\u003ch3\u003eKey actives (as on the label)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eGlyoxylic Acid, the realignment (straightening) active\u003c\/li\u003e\n  \u003cli\u003eSilanetriol, reinforces the fibre's structure\u003c\/li\u003e\n  \u003cli\u003ePanthenol, conditioning\u003c\/li\u003e\n  \u003cli\u003eAcid Violet 43, the violet pigment behind the Blonde Preservation claim; it works on the reflect, it is not a toner\u003c\/li\u003e\n  \u003cli\u003eTamarindus Indica Fruit Extract\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen to use it\u003c\/h3\u003e\n\u003cp\u003eImmediately after Reactive Pro Shampoo, on hair dried fully, on blonde, highlighted or otherwise sensitised hair booked for a straightening service.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply evenly in fine strands, keeping 1 to 2cm away from the scalp.\u003c\/li\u003e\n  \u003cli\u003eLeave to process for 40 minutes at room temperature.\u003c\/li\u003e\n  \u003cli\u003eRinse until fully removed.\u003c\/li\u003e\n  \u003cli\u003eDry the hair 100 percent.\u003c\/li\u003e\n  \u003cli\u003eFlat iron in fine strands, 10 to 15 passes per section, at 160 to 190°C and never higher.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhat not to do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional use only; adult use.\u003c\/li\u003e\n  \u003cli\u003eNever exceed 190°C. This ceiling is declared on the label; a higher heat range belongs to Piur London's other smoothing line, built for different hair.\u003c\/li\u003e\n  \u003cli\u003eKeep the application 1 to 2cm away from the scalp.\u003c\/li\u003e\n  \u003cli\u003eSix-month shelf life: rotate stock and check the batch date before use.\u003c\/li\u003e\n  \u003cli\u003eDo not shorten or extend the 40-minute pause; do not skip drying fully before ironing.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Piur London","offers":[{"title":"Default Title","offer_id":48173222035696,"sku":"PIUR-RPR-PRO-SMOOTH-1000ML","price":209.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-RPR-PRO-SMOOTH-1000ML.webp?v=1789180045"}],"url":"https:\/\/piurprofessional.com\/collections\/piur-rpr-pro.oembed","provider":"Piur Professional","version":"1.0","type":"link"}