{"title":"Professional","description":"\u003cp\u003eIn-chair protocols, 1 litre formats, professional use only.\u003c\/p\u003e","products":[{"product_id":"reactive-pro-shampoo","title":"Reactive Pro Shampoo (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eReactive Pro Shampoo is Step 1, Preparation, of Piur London's two-step Reactive Pro straightening protocol. Its Deep Cleansing Purifier formula helps remove product build-up while aligning the cuticle layer, preparing the fibre to receive the LuminAlign System treatment in Step 2. The label positions it for porosity equalisation and damage prevention along the whole length, which matters most on blonde and highlighted hair, where porosity is rarely even from root to ends.\u003c\/p\u003e\n\u003cp\u003eReactive Pro Shampoo carries the Formaldehyde Free seal and the V-Label International vegan certification on the label, the same as Smooth Therapy: a decisive claim for a UK client asking whether a straightening service uses formaldehyde.\u003c\/p\u003e\n\n\u003ch3\u003eKey actives (as on the label)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eTamarindus Indica Fruit Extract, tamarind fruit extract\u003c\/li\u003e\n  \u003cli\u003eLauryl Glucoside, gentle plant-derived cleansing agent\u003c\/li\u003e\n  \u003cli\u003eCocamidopropyl Betaine, mild secondary surfactant\u003c\/li\u003e\n  \u003cli\u003eGlycerin, humectant\u003c\/li\u003e\n  \u003cli\u003ePectin, conditioning film former\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eContains Sodium Laureth Sulfate: this is not a sulphate-free formula.\u003c\/p\u003e\n\n\u003ch3\u003eWhen to use it\u003c\/h3\u003e\n\u003cp\u003eAs the opening step of the Reactive Pro protocol, immediately before Smooth Therapy, on blonde, highlighted or otherwise sensitised hair booked for a straightening service.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to wet hair.\u003c\/li\u003e\n  \u003cli\u003eMassage gently, without rubbing vigorously.\u003c\/li\u003e\n  \u003cli\u003eLeave for 2 to 3 minutes.\u003c\/li\u003e\n  \u003cli\u003eRinse with cool water to help seal the cuticle.\u003c\/li\u003e\n  \u003cli\u003eDry the hair fully before proceeding to Smooth Therapy.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhat not to do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional use only.\u003c\/li\u003e\n  \u003cli\u003eDo not use on damaged or broken skin.\u003c\/li\u003e\n  \u003cli\u003eDo not skip this step before Smooth Therapy: porosity needs to be equalised first so Smooth Therapy meets the same fibre from root to ends.\u003c\/li\u003e\n  \u003cli\u003eDo not proceed to Smooth Therapy on hair that is still damp.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Piur London","offers":[{"title":"Default Title","offer_id":48173221970160,"sku":"PIUR-RPR-PRO-SHAMPOO-1000ML","price":33.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-RPR-PRO-SHAMPOO-1000ML.webp?v=1789180038"},{"product_id":"reactive-pro-smooth-therapy","title":"Reactive Pro Smooth Therapy (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eSmooth Therapy is Step 2, Realignment, of the Reactive Pro straightening protocol. Built on the LuminAlign System, it optimises light reflection while thermally aligning the hair fibre, on a glyoxylic acid base. The label states it is engineered for blonde and sensitive hair: a violet pigment lifts the reflect while the flat iron seals the realignment.\u003c\/p\u003e\n\u003cp\u003eSmooth Therapy carries the Formaldehyde Free seal and the V-Label International vegan certification on the label, the same as Reactive Pro Shampoo: a decisive claim for a UK client asking whether a straightening service uses formaldehyde.\u003c\/p\u003e\n\u003cp\u003eThe label caps ironing for this product at 160 to 190°C, never higher. That ceiling is lower than Piur London's other, higher-heat smoothing line, which is built for non-blonde, chemically resistant hair: the two lines share the same two-step logic, but Smooth Therapy exists specifically to protect the reflect that a higher heat range would compromise.\u003c\/p\u003e\n\n\u003ch3\u003eKey actives (as on the label)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eGlyoxylic Acid, the realignment (straightening) active\u003c\/li\u003e\n  \u003cli\u003eSilanetriol, reinforces the fibre's structure\u003c\/li\u003e\n  \u003cli\u003ePanthenol, conditioning\u003c\/li\u003e\n  \u003cli\u003eAcid Violet 43, the violet pigment behind the Blonde Preservation claim; it works on the reflect, it is not a toner\u003c\/li\u003e\n  \u003cli\u003eTamarindus Indica Fruit Extract\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen to use it\u003c\/h3\u003e\n\u003cp\u003eImmediately after Reactive Pro Shampoo, on hair dried fully, on blonde, highlighted or otherwise sensitised hair booked for a straightening service.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply evenly in fine strands, keeping 1 to 2cm away from the scalp.\u003c\/li\u003e\n  \u003cli\u003eLeave to process for 40 minutes at room temperature.\u003c\/li\u003e\n  \u003cli\u003eRinse until fully removed.\u003c\/li\u003e\n  \u003cli\u003eDry the hair 100 percent.\u003c\/li\u003e\n  \u003cli\u003eFlat iron in fine strands, 10 to 15 passes per section, at 160 to 190°C and never higher.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhat not to do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional use only; adult use.\u003c\/li\u003e\n  \u003cli\u003eNever exceed 190°C. This ceiling is declared on the label; a higher heat range belongs to Piur London's other smoothing line, built for different hair.\u003c\/li\u003e\n  \u003cli\u003eKeep the application 1 to 2cm away from the scalp.\u003c\/li\u003e\n  \u003cli\u003eSix-month shelf life: rotate stock and check the batch date before use.\u003c\/li\u003e\n  \u003cli\u003eDo not shorten or extend the 40-minute pause; do not skip drying fully before ironing.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Piur London","offers":[{"title":"Default Title","offer_id":48173222035696,"sku":"PIUR-RPR-PRO-SMOOTH-1000ML","price":209.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-RPR-PRO-SMOOTH-1000ML.webp?v=1789180045"},{"product_id":"rebonding-keraplex","title":"Rebonding Keraplex (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eKeraplex is Step 2, the realignment step, of the Rebonding straightening protocol. It harnesses the B-Plex System to reconnect broken molecular bonds within the cortex, reinforcing the hair's structure while the flat iron seals the cuticle with thermal protection.\u003c\/p\u003e\n\n\u003ch3\u003eKey actives (as on the label)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eGlyoxylic Acid, the realignment active, second ingredient on the label's INCI\u003c\/li\u003e\n  \u003cli\u003eSilanetriol, structural reinforcement\u003c\/li\u003e\n  \u003cli\u003ePanthenol, conditioning\u003c\/li\u003e\n  \u003cli\u003eTamarindus Indica Fruit Extract, botanical\u003c\/li\u003e\n  \u003cli\u003eArgania Spinosa Kernel Oil (Argan), emollient\u003c\/li\u003e\n  \u003cli\u003eButyrospermum Parkii Butter (Shea), emollient\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFormaldehyde free: the realigning active is glyoxylic acid, not formaldehyde. Also V-Label certified vegan.\u003c\/p\u003e\n\n\u003ch3\u003eWhen to use it\u003c\/h3\u003e\n\u003cp\u003eAs the second and final step of the Rebonding protocol, straight after Rebonding Shampoo, on chemically resistant hair that has been dried completely and that can take an iron up to 230 degrees Celsius. Not for blonde, highlighted or sensitised hair; that hair goes to Reactive Pro instead.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply evenly through the hair, keeping 1 to 2cm away from the scalp.\u003c\/li\u003e\n  \u003cli\u003eLeave for 40 minutes at room temperature. Do not shorten this pause.\u003c\/li\u003e\n  \u003cli\u003eRinse until fully removed.\u003c\/li\u003e\n  \u003cli\u003eDry the hair 100% again.\u003c\/li\u003e\n  \u003cli\u003eIron in fine sections, 10 to 15 passes per section, at 160 to 230 degrees Celsius depending on the hair's type and resistance.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhat not to do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional use only, adult use.\u003c\/li\u003e\n  \u003cli\u003eDo not apply within 1 to 2cm of the scalp.\u003c\/li\u003e\n  \u003cli\u003eDo not shorten the 40 minute pause, and do not extend it to compensate for anything else in the service.\u003c\/li\u003e\n  \u003cli\u003eDo not iron the hair while it is still damp: it must be dried 100% before the first pass.\u003c\/li\u003e\n  \u003cli\u003eNot for blonde, highlighted or sensitised hair: use Reactive Pro for that hair instead.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Piur London","offers":[{"title":"Default Title","offer_id":48173222166768,"sku":"PIUR-REB-PRO-KERAPLEX-1000ML","price":209.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-REB-PRO-KERAPLEX-1000ML.webp?v=1789180007"},{"product_id":"rebonding-shampoo","title":"Rebonding Shampoo (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eRebonding Shampoo is Step 1, the preparation step, of the Rebonding straightening protocol. Its Deep Cleansing Purifier formula helps remove residual build-up while equalising porosity across the fibre, preparing the cortex to receive the B-Plex System treatment in Step 2, Keraplex. Formaldehyde free and V-Label certified vegan, the same two seals carried by Keraplex, so the full two step service is formaldehyde free from the first rinse.\u003c\/p\u003e\n\n\u003ch3\u003eKey actives (as on the label)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHypnea Musciformis Extract, marine algae\u003c\/li\u003e\n  \u003cli\u003eSargassum Filipendula Extract, marine algae\u003c\/li\u003e\n  \u003cli\u003eGelidiella Acerosa Extract, marine algae\u003c\/li\u003e\n  \u003cli\u003eCocamidopropyl Betaine, mild secondary cleanser\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eContains Sodium Laureth Sulfate: this is not a sulphate-free formula.\u003c\/p\u003e\n\n\u003ch3\u003eWhen to use it\u003c\/h3\u003e\n\u003cp\u003eAs the opening step of the Rebonding protocol, immediately before Keraplex, on chemically resistant hair booked for the two step realignment service.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to damp hair.\u003c\/li\u003e\n  \u003cli\u003eMassage the scalp and lengths gently, without rubbing.\u003c\/li\u003e\n  \u003cli\u003eLeave for 2 to 3 minutes.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly with warm water.\u003c\/li\u003e\n  \u003cli\u003eDry the hair completely before moving to Step 2, Keraplex.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhat not to do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional use only, adult use.\u003c\/li\u003e\n  \u003cli\u003eDo not use on damaged or broken skin.\u003c\/li\u003e\n  \u003cli\u003eDo not apply Keraplex while the hair is still damp: dry it 100% first.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Piur London","offers":[{"title":"Default Title","offer_id":48173222199536,"sku":"PIUR-REB-PRO-SHAMPOO-1000ML","price":33.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-REB-PRO-SHAMPOO-1000ML.webp?v=1789180013"},{"product_id":"spr-shampoo","title":"S.P.R. Shampoo (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eS.P.R. Shampoo is Step 0, the Preparation Phase, of the S.P.R. (Sensorial Porosity Reconstruction) protocol. Its Botanic Purifying Complex, built on plant-derived biopolymers, helps remove impurities and product build-up without stripping the fibre, preserving its integrity and preparing it to receive the botanical peptides in Step 1.\u003c\/p\u003e\n\n\u003ch3\u003eKey actives (as on the label)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eAcacia Senegal (Gum Arabic) Extract, film-forming biopolymer\u003c\/li\u003e\n  \u003cli\u003eHydrolyzed Corn Protein, Hydrolyzed Soy Protein, Hydrolyzed Wheat Protein\u003c\/li\u003e\n  \u003cli\u003eGuar Hydroxypropyltrimonium Chloride, conditioning\u003c\/li\u003e\n  \u003cli\u003eSodium PCA, humectant\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eContains Sodium Laureth Sulfate: this is not a sulphate-free formula.\u003c\/p\u003e\n\n\u003ch3\u003eWhen to use it\u003c\/h3\u003e\n\u003cp\u003eAs the opening step of the full S.P.R. protocol, immediately before Protein Infusion (Step 1), on hair with a heavy chemical history that reads porous and needs reconstruction.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to wet hair and scalp.\u003c\/li\u003e\n  \u003cli\u003eMassage gently for 2 to 3 minutes.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eProceed straight to Step 1, Protein Infusion.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhat not to do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional use only.\u003c\/li\u003e\n  \u003cli\u003eDo not skip Step 0 before Step 1: the fibre needs to be clean and even for the peptides to land uniformly.\u003c\/li\u003e\n  \u003cli\u003eAvoid contact with eyes; rinse with water if it happens.\u003c\/li\u003e\n  \u003cli\u003eDiscontinue and consult a dermatologist if an allergic reaction occurs.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436103176432,"sku":"PIUR-SPR-PRO-SHAMPOO-1000ML","price":38.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-SPR-PRO-SHAMPOO-1000ML.webp?v=1789173293"},{"product_id":"spr-protein-infusion","title":"S.P.R. Protein Infusion (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eProtein Infusion is Step 1, the first Reconstruction Phase step, of the S.P.R. protocol. Its Marine Bio-Peptide System combines lightweight botanical peptides with marine minerals to help reinforce weakened areas inside the fibre, improving elasticity and resistance without weighing hair down.\u003c\/p\u003e\n\n\u003ch3\u003eKey actives (as on the label)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrolyzed Keratin\u003c\/li\u003e\n  \u003cli\u003eHydrolyzed Rice Bran Protein\u003c\/li\u003e\n  \u003cli\u003eHydrolyzed Soy Protein\u003c\/li\u003e\n  \u003cli\u003eLaurdimonium Hydroxypropyl Hydrolyzed Keratin\u003c\/li\u003e\n  \u003cli\u003eKappaphycus Alvarezii Extract and Laminaria Saccharina Extract, marine algae\u003c\/li\u003e\n  \u003cli\u003eFree amino acid complex: Glycine, Arginine, Aspartic Acid, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen to use it\u003c\/h3\u003e\n\u003cp\u003eStep 1, straight after S.P.R. Shampoo on towel-dried hair, before Seal \u0026amp; Protect (Step 2). Not designed to be used on its own.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply evenly to wet mid-lengths and ends. Do not apply to the scalp.\u003c\/li\u003e\n  \u003cli\u003eLeave on for 10 minutes; a mild heat source may be used during the pause if the protocol calls for it.\u003c\/li\u003e\n  \u003cli\u003eDo not rinse.\u003c\/li\u003e\n  \u003cli\u003eProceed straight to Step 2, Seal \u0026amp; Protect, applied over the top.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhat not to do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional use only.\u003c\/li\u003e\n  \u003cli\u003eDo not rinse before Step 2: without Seal \u0026amp; Protect locking it in, the peptide layer rinses straight back out.\u003c\/li\u003e\n  \u003cli\u003eDo not apply to the scalp.\u003c\/li\u003e\n  \u003cli\u003eNot a stand-alone treatment: it is designed to work only as part of the full 4-step protocol.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436103209200,"sku":"PIUR-SPR-PRO-PROTEIN-1000ML","price":115.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-SPR-PRO-PROTEIN-1000ML.webp?v=1789173296"},{"product_id":"spr-seal-and-protect","title":"S.P.R. Seal \u0026 Protect (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eSeal \u0026amp; Protect is Step 2, the second Reconstruction Phase step, of the S.P.R. protocol. Its Abyssinian Peptide Lock combines Abyssinian oil and lipids to smooth the cuticle, lock in the botanical peptides deposited in Step 1 and help preserve resistance, flexibility and softness.\u003c\/p\u003e\n\n\u003ch3\u003eKey actives (as on the label)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eCrambe Abyssinica Seed Oil (Abyssinian Oil)\u003c\/li\u003e\n  \u003cli\u003eHydrolyzed Rice Bran Protein\u003c\/li\u003e\n  \u003cli\u003eHydrolyzed Soy Protein\u003c\/li\u003e\n  \u003cli\u003eKappaphycus Alvarezii Extract and Laminaria Saccharina Extract, marine algae\u003c\/li\u003e\n  \u003cli\u003eBis-Cetearyl Amodimethicone, conditioning\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen to use it\u003c\/h3\u003e\n\u003cp\u003eStep 2, applied over Step 1 (Protein Infusion), never in its place, before the joint rinse and Step 3, Acidic Closure.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply evenly over Step 1, from mid-lengths to ends.\u003c\/li\u003e\n  \u003cli\u003eMassage in and leave on for 10 minutes; heat is optional.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eProceed to Step 3, Acidic Closure.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhat not to do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional use only.\u003c\/li\u003e\n  \u003cli\u003eNever apply in place of Step 1: it locks the peptides in, it does not replace them.\u003c\/li\u003e\n  \u003cli\u003eDo not move on to Step 3 without rinsing this step out thoroughly.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436103274736,"sku":"PIUR-SPR-PRO-SEAL-1000ML","price":115.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-SPR-PRO-SEAL-1000ML.webp?v=1789173299"},{"product_id":"spr-acidic-closure","title":"S.P.R. Acidic Closure (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eAcidic Closure is Step 3, the Closure Phase, of the S.P.R. protocol, and the final step of the four-step service. Its Fruit Acid Closure complex, at pH 3.5, the only pH declared on a piur London label, uses natural fruit acids to help rebalance the fibre and seal the cuticle, preserving the results of the earlier steps and leaving hair aligned, light and luminous with a mirror-shine finish.\u003c\/p\u003e\n\n\u003ch3\u003eKey actives (as on the label)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eVinegar and Glycolic Acid\u003c\/li\u003e\n  \u003cli\u003eLactic Acid and Gluconic Acid\u003c\/li\u003e\n  \u003cli\u003eTamarindus Indica Fruit Extract\u003c\/li\u003e\n  \u003cli\u003eCitrus Limon (Lemon) Fruit Extract\u003c\/li\u003e\n  \u003cli\u003ePyrus Malus (Apple) Fruit Extract\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen to use it\u003c\/h3\u003e\n\u003cp\u003eStep 3, the last step of the S.P.R. protocol, straight after the Seal \u0026amp; Protect rinse.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply evenly to wet mid-lengths and ends.\u003c\/li\u003e\n  \u003cli\u003eMassage in and leave on for 5 minutes.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and finish as desired.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhat not to do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional use only.\u003c\/li\u003e\n  \u003cli\u003eDo not apply over residue from the earlier steps: rinse Seal \u0026amp; Protect out completely first.\u003c\/li\u003e\n  \u003cli\u003eNot designed as a stand-alone toner or finishing rinse outside the protocol.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436103373040,"sku":"PIUR-SPR-PRO-CLOSURE-1000ML","price":49.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-SPR-PRO-CLOSURE-1000ML.webp?v=1789173302"},{"product_id":"mask-therapy","title":"Mask Therapy (1kg)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eMask Therapy is a standalone professional treatment in the Sensorial Repair line, not a numbered step of the S.P.R. protocol. Its NanoShield Complex delivers nano-targeted regeneration that helps rebuild the fibre's structure, restore elasticity and create a protective shield, without weighing hair down, in a single 10-minute application.\u003c\/p\u003e\n\n\u003ch3\u003eKey actives (as on the label)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eVitis Vinifera (Grape) Fruit Extract\u003c\/li\u003e\n  \u003cli\u003eHypnea Musciformis Extract and Sargassum Filipendula Extract, marine algae\u003c\/li\u003e\n  \u003cli\u003eArgania Spinosa (Argan) Kernel Oil, Olea Europaea (Olive) Fruit Oil, Macadamia Ternifolia Seed Oil, Cocos Nucifera (Coconut) Oil\u003c\/li\u003e\n  \u003cli\u003eButyrospermum Parkii (Shea) Butter\u003c\/li\u003e\n  \u003cli\u003eAloe Barbadensis Leaf Extract\u003c\/li\u003e\n  \u003cli\u003eVinegar and Lactic Acid, acidic finishing axis\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eCarries the V-Label International certified-vegan mark, a decisive claim for UK clients who ask about it.\u003c\/p\u003e\n\n\u003ch3\u003eWhen to use it\u003c\/h3\u003e\n\u003cp\u003eAny time there are ten minutes and no room for the full four-step protocol: a routine wash and blow-dry, a quick post-colour finish, or a time-pressed client who still needs a reconstructive boost.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to clean, damp hair, root to ends, distributing evenly.\u003c\/li\u003e\n  \u003cli\u003eLeave on for 10 minutes.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eFinish as desired.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhat not to do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional use only; keep out of reach of children.\u003c\/li\u003e\n  \u003cli\u003eDo not extend the 10-minute pause to compensate for uneven application: redistribute the mask evenly before starting the timer instead.\u003c\/li\u003e\n  \u003cli\u003eAvoid contact with eyes and skin; discontinue and consult a dermatologist if an allergic reaction occurs.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436103405808,"sku":"PIUR-SPR-PRO-MASKTHERAPY-1KG","price":77.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-SPR-PRO-MASKTHERAPY-1KG.webp?v=1789173305"},{"product_id":"stabilizer","title":"Stabilizer (500ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eStabilizer is a standalone technical safety product in the Sensorial Repair line, not a step of a fixed protocol: it stabilises and protects the hair fibre during alkaline chemical processes. It runs on the 5-Moment Protection System, built around three named technologies on the label: Seaplex® for botanical peptide molecular repair, Filcortex® to reinforce the internal structure, and Osmotic Shield® to protect the fibre during chemical stress.\u003c\/p\u003e\n\n\u003ch3\u003eKey actives (as on the label)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSeaplex®, botanical peptide molecular repair\u003c\/li\u003e\n  \u003cli\u003eFilcortex®, reinforces internal structure\u003c\/li\u003e\n  \u003cli\u003eOsmotic Shield®, protects during chemical stress\u003c\/li\u003e\n  \u003cli\u003eGlycerin and Trehalose, humectants\u003c\/li\u003e\n  \u003cli\u003eCrambe Abyssinica Seed Oil (Abyssinian Oil)\u003c\/li\u003e\n  \u003cli\u003eHydrolyzed Rice Bran Protein and Hydrolyzed Soy Protein\u003c\/li\u003e\n  \u003cli\u003eKappaphycus Alvarezii Extract and Laminaria Saccharina Extract, marine algae\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen to use it\u003c\/h3\u003e\n\u003cp\u003eBefore, during and after bleaching, colouring or straightening services, on any section going through alkaline chemistry.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eSpray 2 to 3 times through mid-lengths and ends, section by section.\u003c\/li\u003e\n  \u003cli\u003eGently massage to distribute.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhat not to do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional use only: this product does not go home with the client.\u003c\/li\u003e\n  \u003cli\u003eApply to mid-lengths and ends only; keep it off the scalp.\u003c\/li\u003e\n  \u003cli\u003eAvoid contact with eyes and skin; rinse with water if it happens.\u003c\/li\u003e\n  \u003cli\u003eEnsure adequate ventilation when using it.\u003c\/li\u003e\n  \u003cli\u003eDiscontinue and consult a dermatologist if an allergic reaction occurs.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436103471344,"sku":"PIUR-SPR-PRO-STABILIZER-500ML","price":85.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-SPR-PRO-STABILIZER-500ML.webp?v=1789173308"},{"product_id":"spr-full-protocol-kit","title":"S.P.R. Full Protocol (4-Step Kit)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eS.P.R. Full Protocol bundles the four steps of the S.P.R. (Sensorial Porosity Reconstruction) service into a single kit: S.P.R. Shampoo (Step 0), Protein Infusion (Step 1), Seal \u0026amp; Protect (Step 2) and Acidic Closure (Step 3). Together they clean, infuse botanical peptides into the cortex, lock the peptides in place and close the cuticle at pH 3.5, in one appointment of roughly 30 minutes' chair time.\u003c\/p\u003e\n\n\u003ch3\u003eWhat is in the kit\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eS.P.R. Shampoo, 1000ml, Step 0, Preparation Phase\u003c\/li\u003e\n  \u003cli\u003eProtein Infusion, 1000ml, Step 1, Reconstruction Phase\u003c\/li\u003e\n  \u003cli\u003eSeal \u0026amp; Protect, 1000ml, Step 2, Reconstruction Phase\u003c\/li\u003e\n  \u003cli\u003eAcidic Closure, 1000ml, Step 3, Closure Phase, pH 3.5\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen to use it\u003c\/h3\u003e\n\u003cp\u003eFor salons introducing the full S.P.R. reconstruction service, on clients with a heavy chemical or heat history whose fibre reads porous. Each label states the next step, so the sequence cannot be run out of order.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eStep 0: apply S.P.R. Shampoo to wet hair and scalp, massage 2 to 3 minutes, rinse.\u003c\/li\u003e\n  \u003cli\u003eStep 1: apply Protein Infusion to mid-lengths and ends, leave 10 minutes (heat optional), do not rinse.\u003c\/li\u003e\n  \u003cli\u003eStep 2: apply Seal \u0026amp; Protect over Step 1, leave 10 minutes (heat optional), rinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eStep 3: apply Acidic Closure to mid-lengths and ends, leave 5 minutes, rinse thoroughly and finish as desired.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhat not to do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional use only, for all four products.\u003c\/li\u003e\n  \u003cli\u003eDo not skip a step or run them out of order: Step 1 is designed to be sealed by Step 2, not rinsed out on its own.\u003c\/li\u003e\n  \u003cli\u003eDo not rinse between Steps 1 and 2: they share a single joint rinse, after Step 2.\u003c\/li\u003e\n  \u003cli\u003eFor continued results between salon visits, pair with the S.P.R. Home Care range (shampoo, conditioner, mask), sold separately.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436282712304,"sku":"PIUR-KIT-SPR-FULL","price":319.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-KIT-SPR-FULL.webp?v=1789173311"},{"product_id":"hydraluxe-balm","title":"Hydraluxe Balm (300g)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eHydraluxe Balm is Step 3, the Sealing Phase, of the Hydraluxe hydration protocol. Its GlossFrame Shield System is a lightweight leave-in balm that smooths the cuticle, seals in the hydration of Steps 0 to 2, and helps protect against heat, UV exposure and humidity, leaving hair sleek, soft and luminous.\u003c\/p\u003e\n\n\u003ch3\u003eKey actives (as on the label)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBetaine, sugar beet derived amino acid, osmolyte\u003c\/li\u003e\n  \u003cli\u003eTrehalose, humectant\u003c\/li\u003e\n  \u003cli\u003eEthylhexyl Methoxycinnamate, UV filter\u003c\/li\u003e\n  \u003cli\u003eSimmondsia Chinensis (Jojoba) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Helianthus Annuus (Sunflower) Seed Oil, lipid film\u003c\/li\u003e\n  \u003cli\u003eHydrolyzed Rice Protein\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen to use it\u003c\/h3\u003e\n\u003cp\u003eAs the final step of the full Hydraluxe protocol, after the joint rinse of Steps 0 to 2, or on its own as a leave-in for lengths and ends that need frizz control, shine and heat or UV protection before styling.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply evenly to damp or dry hair, concentrating on lengths and ends.\u003c\/li\u003e\n  \u003cli\u003eDo not rinse.\u003c\/li\u003e\n  \u003cli\u003eFinish as desired.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhat not to do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional use only.\u003c\/li\u003e\n  \u003cli\u003eDo not apply to the scalp; lengths and ends only.\u003c\/li\u003e\n  \u003cli\u003eApply a light amount: this step is never rinsed out, and a heavy hand is what turns the hydration underneath it into weight.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436690378992,"sku":"PIUR-HYD-PRO-BALM-300G","price":33.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-HYD-PRO-BALM-300G.webp?v=1789179989"},{"product_id":"hydraluxe-prime-d-tox","title":"Prime D-Tox (500ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003ePrime D-Tox Hydraluxe is Step 0, the Purify Phase, of the Hydraluxe hydration protocol. Its BioChelate Reset System, a botanical pre-treatment with ginger and marine algae, helps remove metal ions, mineral build-up and impurities while preserving the hair's natural lipid barrier, balancing porosity before the hydration steps that follow.\u003c\/p\u003e\n\n\u003ch3\u003eKey actives (as on the label)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eKappaphycus Alvarezii Extract, marine algae\u003c\/li\u003e\n  \u003cli\u003eFucus Vesiculosus (Bladderwrack) Extract, marine algae\u003c\/li\u003e\n  \u003cli\u003eZingiber Officinale (Ginger) Root Extract\u003c\/li\u003e\n  \u003cli\u003eSodium Gluconate, chelating agent\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen to use it\u003c\/h3\u003e\n\u003cp\u003eAs the opening step of the full Hydraluxe protocol, immediately before Hydraluxe Shampoo (Step 1), on hair with visible build-up or hard water residue. It also works as a standalone pre-treatment before a colour, lightening or other chemical service, particularly in a hard water area.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply evenly to damp hair.\u003c\/li\u003e\n  \u003cli\u003eLeave for 5 to 10 minutes.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eProceed to Step 1, Hydraluxe Shampoo, or continue with the planned service.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhat not to do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional use only.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly before the next step: build-up left behind changes how the rest of the protocol performs.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436690641136,"sku":"PIUR-HYD-PRO-DTOX-500ML","price":38.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-HYD-PRO-DTOX-500ML.webp?v=1789179993"},{"product_id":"hydraluxe-moisture-infusion","title":"Hydraluxe Moisture Infusion (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eMoisture Infusion is Step 2, the Core of the Protocol, of the Hydraluxe hydration protocol. Its Silky Beetonic System combines sugar beet derived amino acids with a cationic conditioning matrix to deliver deep, weightless hydration through the cortex, cuticle and surface, improving softness and manageability without weighing the hair down.\u003c\/p\u003e\n\n\u003ch3\u003eKey actives (as on the label)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBetaine, sugar beet derived amino acid, osmolyte\u003c\/li\u003e\n  \u003cli\u003eTrehalose, humectant\u003c\/li\u003e\n  \u003cli\u003eBehentrimonium Methosulfate and Dicetyldimonium Chloride, cationic conditioning matrix\u003c\/li\u003e\n  \u003cli\u003eCocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Elaeis Guineensis (Palm) Oil, lipid-rich base\u003c\/li\u003e\n  \u003cli\u003eTocopheryl Acetate, Vitamin E\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen to use it\u003c\/h3\u003e\n\u003cp\u003eAs Step 2 of the full Hydraluxe protocol, immediately after Hydraluxe Shampoo and before the Balm (Step 3), on lengths and ends that feel dry, coated or unable to hold moisture between visits.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply evenly to damp lengths and ends, off the scalp.\u003c\/li\u003e\n  \u003cli\u003eLeave for 10 to 15 minutes. A gentle heat source may be used if the protocol calls for it.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eProceed to Step 3, Hydraluxe Balm.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhat not to do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional use only.\u003c\/li\u003e\n  \u003cli\u003eApply to lengths and ends only, off the scalp.\u003c\/li\u003e\n  \u003cli\u003eDo not use in place of Prime D-Tox when the hair carries heavy mineral build-up: that imbalance needs Step 0 first.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436691132656,"sku":"PIUR-HYD-PRO-INFUSION-1000ML","price":88.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-HYD-PRO-INFUSION-1000ML.webp?v=1789179998"},{"product_id":"hydraluxe-shampoo","title":"Hydraluxe Shampoo (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eHydraluxe Shampoo is Step 1, the Cleansing Phase, of the Hydraluxe hydration protocol. Powered by sugar beet derived amino acids, its AminoShield Cleanse helps cleanse without stripping the fibre, retaining moisture and preserving the hair's natural softness and shine while preparing it for Step 2.\u003c\/p\u003e\n\n\u003ch3\u003eKey actives (as on the label)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBetaine, sugar beet derived amino acid, osmolyte\u003c\/li\u003e\n  \u003cli\u003eTrehalose, humectant\u003c\/li\u003e\n  \u003cli\u003eAcacia Senegal (Gum Arabic) Extract, film-forming biopolymer\u003c\/li\u003e\n  \u003cli\u003eSodium PCA, humectant\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eContains Sodium Laureth Sulfate: this is not a sulphate-free formula.\u003c\/p\u003e\n\n\u003ch3\u003eWhen to use it\u003c\/h3\u003e\n\u003cp\u003eAs Step 1 of the full Hydraluxe protocol, immediately after Prime D-Tox and before Moisture Infusion (Step 2), on hair that reads dry, porous or dull and needs hydration.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to wet hair and scalp.\u003c\/li\u003e\n  \u003cli\u003eMassage gently for 3 to 5 minutes.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eProceed to Step 2, Moisture Infusion.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhat not to do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional use only.\u003c\/li\u003e\n  \u003cli\u003eDo not treat as a general clarifying shampoo outside the routine: its role is preparing the fibre for the hydration steps that follow.\u003c\/li\u003e\n  \u003cli\u003eAvoid contact with eyes; rinse with water if it happens.\u003c\/li\u003e\n  \u003cli\u003eDiscontinue and consult a dermatologist if an allergic reaction occurs.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436691329264,"sku":"PIUR-HYD-PRO-SHAMPOO-1000ML","price":88.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-HYD-PRO-SHAMPOO-1000ML.webp?v=1789180002"}],"url":"https:\/\/piurprofessional.com\/collections\/professional.oembed","provider":"Piur Professional","version":"1.0","type":"link"}