{"product_id":"reactive-pro-shampoo","title":"Reactive Pro Shampoo (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eReactive Pro Shampoo is Step 1, Preparation, of Piur London's two-step Reactive Pro straightening protocol. Its Deep Cleansing Purifier formula helps remove product build-up while aligning the cuticle layer, preparing the fibre to receive the LuminAlign System treatment in Step 2. The label positions it for porosity equalisation and damage prevention along the whole length, which matters most on blonde and highlighted hair, where porosity is rarely even from root to ends.\u003c\/p\u003e\n\u003cp\u003eReactive Pro Shampoo carries the Formaldehyde Free seal and the V-Label International vegan certification on the label, the same as Smooth Therapy: a decisive claim for a UK client asking whether a straightening service uses formaldehyde.\u003c\/p\u003e\n\n\u003ch3\u003eKey actives (as on the label)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eTamarindus Indica Fruit Extract, tamarind fruit extract\u003c\/li\u003e\n  \u003cli\u003eLauryl Glucoside, gentle plant-derived cleansing agent\u003c\/li\u003e\n  \u003cli\u003eCocamidopropyl Betaine, mild secondary surfactant\u003c\/li\u003e\n  \u003cli\u003eGlycerin, humectant\u003c\/li\u003e\n  \u003cli\u003ePectin, conditioning film former\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eContains Sodium Laureth Sulfate: this is not a sulphate-free formula.\u003c\/p\u003e\n\n\u003ch3\u003eWhen to use it\u003c\/h3\u003e\n\u003cp\u003eAs the opening step of the Reactive Pro protocol, immediately before Smooth Therapy, on blonde, highlighted or otherwise sensitised hair booked for a straightening service.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to wet hair.\u003c\/li\u003e\n  \u003cli\u003eMassage gently, without rubbing vigorously.\u003c\/li\u003e\n  \u003cli\u003eLeave for 2 to 3 minutes.\u003c\/li\u003e\n  \u003cli\u003eRinse with cool water to help seal the cuticle.\u003c\/li\u003e\n  \u003cli\u003eDry the hair fully before proceeding to Smooth Therapy.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhat not to do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional use only.\u003c\/li\u003e\n  \u003cli\u003eDo not use on damaged or broken skin.\u003c\/li\u003e\n  \u003cli\u003eDo not skip this step before Smooth Therapy: porosity needs to be equalised first so Smooth Therapy meets the same fibre from root to ends.\u003c\/li\u003e\n  \u003cli\u003eDo not proceed to Smooth Therapy on hair that is still damp.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Piur London","offers":[{"title":"Default Title","offer_id":48173221970160,"sku":"PIUR-RPR-PRO-SHAMPOO-1000ML","price":33.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-RPR-PRO-SHAMPOO-1000ML.webp?v=1789180038","url":"https:\/\/piurprofessional.com\/products\/reactive-pro-shampoo","provider":"Piur Professional","version":"1.0","type":"link"}