on October 21, 2025
Overview (lede)
Every stylist and client knows the story: hair that once shone with strength suddenly becomes dull, brittle, and lifeless. After bleaching, colouring, or straightening, even the softest hair can lose its vitality.
Most “repair masks” promise miracles. They hydrate, they gloss, they soften — but after a few washes, the breakage returns, the frizz comes back, and the hair feels heavy or coated.
💡 The truth? Hydration isn’t the same as regeneration. The real issue isn’t lack of moisture — it’s structural collapse. Once the inner cortex is weakened and the cuticle layers lose alignment, water and nutrients simply escape.
To rebuild hair that has truly been through stress, we need more than softness — we need science.
The Hidden Problem Behind Damaged Hair
When we talk about “damaged hair,” we’re not just describing dryness. Under a microscope, chemically or thermally stressed hair shows gaps, lifted cuticles and broken bonds. These tiny fissures stop the light from reflecting evenly — so even healthy-coloured hair looks dull, flat and lifeless.
Most commercial masks only coat the outer surface. They deliver instant smoothness, but it’s superficial — a cosmetic illusion that disappears after a few washes. That’s why professionals and clients keep chasing the next miracle product, without solving the root cause: a damaged internal structure that needs reconstruction, not just conditioning.
“To truly restore the fibre, you must rebuild it from within — and seal it from the outside.”
Clean Science Meets Deep Repair
Introducing NanoShield Complex™, Piur’s most advanced system for fibre regeneration and protection. This biofunctional technology acts on three complementary levels — rebuilding, shielding, and defending the hair with surgical precision.
- 1. Fibre Reconstruction → Restores lost strength and elasticity with bio-collagen (Plantcol®) and nanoencapsulated proteins (Nano.Care Fiber™).
- 2. Protective Shielding → Creates a flexible, breathable barrier that seals cuticles, locks in moisture and guards against heat and chemical stress.
- 3. Targeted Delivery via Nanoencapsulation → Smart nano-carriers ensure that actives penetrate the cortex instead of sitting on the surface — rebuilding where damage truly starts.
This isn’t another “hydration mask.” It’s a biofunctional repair system designed for chemically treated, bleached, coloured, or heat-exposed hair — and trusted by professionals who need results, not promises.
Inside the Fibre: Why Hair Breaks — and How It Can Be Rebuilt
When hair undergoes repeated colouring, bleaching or straightening, its internal protein chains start to weaken. The cortex loses cohesion, the cuticle lifts, and the fibre begins to fracture from the inside out — long before you notice breakage at the ends.
Most masks simply soften the outer layer, but fail to reconnect the internal bonds that give the hair its strength and elasticity. That’s why the real solution isn’t just hydration — it’s structural reconstruction.
The Professional Regeneration Ritual
Mask Therapy | NanoShield Complex™
Regenerate. Shield. Enhance.
A professional-grade treatment mask that rebuilds and protects with measurable results. Its biomimetic texture melts into the fibre, providing instant softness while its intelligent nano-delivery repairs the cortex and seals the cuticle — all in a single step.
Core benefits:
- Deep regeneration and elasticity recovery
- Thermal and chemical shielding
- Enhanced softness and mirror-like shine
- Reduction in breakage and improved fibre resistance
- Lightweight, quick-rinse texture
Recommended for: Professionals seeking advanced reconstruction and protection for chemically treated, highly damaged or thermally stressed hair.
Watch the Process in Action
🎥 Video 1 – “Bleach & Realign in One Day” (Reactive Pro + Mask Therapy)
Watch how Mask Therapy completes the Reactive Pro ritual, sealing and regenerating bleached hair for mirror-like softness and shine.
[ 📦 Shop the kit used in this tutorial ]
🎥 Video 2 – “Realignment Ritual” (Rebonding + Mask Therapy)
See how Mask Therapy enhances the Rebonding protocol — strengthening the fibre and locking in a disciplined, luminous finish.
[ 📦 Shop the kit used in this tutorial ]
The Science of Light and Fibre
When light touches a healthy hair fibre, it travels through transparent cuticle layers and bounces uniformly. But when bleaching roughens those layers, light scatters — giving that “matt” or brassy appearance.
Reactive Pro restores the path of light by realigning the cuticle with biofunctional smoothing agents that act like a micro-lens on each strand. The result: reflection, suppleness, and tone integrity in one movement.
Real shine isn’t cosmetic — it’s structural.
FAQ – Technical Insights
Can Mask Therapy be used after other brands’ treatments?
Yes. It’s fully compatible with all professional systems — ideal for neutralising chemical stress.
How often should I use it?
In salons, use post-treatment or once a week for regeneration. For home maintenance, every 5–7 washes.
Does it work on afro, thick or coloured hair?
Absolutely. The nano delivery adapts to density and porosity — ensuring even absorption and softness.
Can it replace a conditioner?
No — it’s a technical mask, not a daily product. Use it as a professional ritual for true regeneration.
What’s the difference between hydration and regeneration?
Hydration restores moisture. Regeneration rebuilds structure. Mask Therapy does both — but with scientific precision.
Rebuild today. Protect tomorrow.
Mask Therapy isn’t just a mask — it’s your smart shield against chemical, thermal, and environmental stress.
