PIUR combines clean formulation, exclusive technologies, and European certification to deliver fibre-safe, high-performance results trusted by professionals worldwide.

Yes. All formulas are 100% vegan, dermatologically tested, and never tested on animals. Selected items also carry the official European V-Label certification.

Absolutely. Our systems, like B-Plex™ and LuminAlign™, were specifically developed to strengthen and protect fibres exposed to chemical, thermal, or mechanical stress.

Immediate shine, softness, and alignment, along with long-term benefits such as stronger fibres, reduced breakage, and consistent protection.

While results are long-lasting, regular use and professional protocols are recommended to maintain maximum fibre strength and shine over time.

Yes. PIUR was designed for salon specialists, ensuring precision protocols and consistent outcomes in a professional setting.

B-Plex™ is PIUR’s bond-repair technology. It rebuilds internal hair connections, restores elasticity, and protects the fibre during realignment and chemical processes.

PIUR is manufactured in São Paulo under strict European standards, with headquarters in London and distribution in multiple international markets.