About PIUR

PIUR Professional is more than a haircare brand — it is a vision for the future of professional beauty. Designed exclusively for salons and specialists, PIUR combines advanced formulation with a premium sensorial experience to elevate every service. Our mission is simple yet ambitious: to empower professionals with tools that deliver visible transformation, ensuring hair that looks healthier, feels stronger, and performs better after every appointment.

Product Benefits

Fiber Repair

Restores the hair from the inside out, rebuilding internal bonds and reinforcing strength for long-lasting resilience and health.

True Result

Guarantees consistent, visible outcomes in every service, giving professionals and clients confidence in reliable performance.

Clean Form

Developed with vegan and dermatologically tested ingredients, ensuring safe, certified care without compromising results.

Heat Guard

Creates a protective shield against chemical, thermal, and mechanical stress, reducing damage and preserving integrity.

Silky Touch

Enhances shine, softness, and fluid movement, delivering a premium sensorial experience that feels luxurious to the touch.

Pro Trust

Designed exclusively for salon specialists, uniting advanced science with artistry to elevate professional results.

Where Science Meets Expertise

PIUR was born in London, a city recognized worldwide for its innovation and precision, and was developed with the unique expertise of Brazilian professionals who understand the true complexity of hair. This fusion of cultures gives PIUR its distinctive identity: the perfect balance between scientific rigor and creative excellence.

More Than Products, a Commitment

At PIUR, we believe professional beauty must be both powerful and responsible. Our commitment combines advanced technology, clean formulation, and a premium experience, so professionals can deliver results that are visible, reliable, and sustainable.

  • SCIENCE-DRIVEN


    Every formula is guided by advanced cosmetic science to ensure visible, measurable, and consistent results.

  • PROFESSIONAL GRADE


    Created for salon experts, each product delivers precision, safety, and performance trusted worldwide.

  • ETHICAL INNOVATION


    We combine high-efficacy actives with pure, safe formulations — free from unnecessary chemicals.

  • CLEAN BEAUTY

    We combine high-efficacy actives with pure, safe formulations — free from unnecessary chemicals.

Mask Therapy

Deep repair and lasting nourishment. Restores elasticity, strengthens the fibre, and leaves hair soft, shiny, and visibly healthier.

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Rebonding

Bond repair and safe realignment. Rebuilds internal strength, restores flexibility, and delivers smooth, resilient, and long-lasting results.

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Reactive Pro

Smoothness and radiant shine. Protects colour, reinforces the fibre, and delivers safe, long-lasting alignment with professional precision.

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