Cosmetic Engineering

PIUR Professional develops advanced Fibre-Safe™ protocols that go beyond traditional cosmetics. Every formula is crafted with precision, tested in salons, and trusted by professionals worldwide. Our mission is to guarantee visible performance without ever compromising the health of the fibre.


By combining cutting-edge biotechnology with proven active ingredients, we deliver treatments that reconstruct, protect, and enhance hair at every stage. This scientific approach is why stylists choose PIUR: results that are consistent, safe, and worthy of expert confidence.




Empowering Your Health Naturall


discover all the collections

Mask Therapy

The Mask Therapy Collection was developed for deep fibre regeneration and long-lasting nourishment. Its advanced formula restores elasticity, repairs damage, and enhances shine, delivering soft, resilient, and visibly healthier hair from the very first use.

Reactive Pro

The Reactive Pro Collection was designed to deliver fibre-safe alignment and visible smoothness with lasting results. Powered by the LuminAlign System™, it protects colour integrity, enhances shine, and restores strength, allowing professionals to achieve realignment and brightness in a single process.

Home Care

The Home Care Collection extends professional results beyond the salon. Featuring gentle cleansing, daily conditioning, and deep nourishment, it helps maintain smoothness, strength, and shine between services — keeping hair healthy, balanced, and beautifully renewed every day.