Hydraluxe · Professional
Prime D-Tox (500ml)
Opens every Hydraluxe service. Reach for it whenever the fibre carries visible build-up, hard water residue or metal deposits, to even out porosity before the hydration steps go on. Also sold as a standalone pre-colour or pre-chemical detox, particularly useful ahead of any service in a hard water area.
- Ships from the UK
- 4-step protocol
- Sold individually or as the full kit
Dispatch from 1 October 2026. Orders placed now are reserved and dispatched from that date.
What it does
Prime D-Tox Hydraluxe is Step 0, the Purify Phase, of the Hydraluxe hydration protocol. Its BioChelate Reset System, a botanical pre-treatment with ginger and marine algae, helps remove metal ions, mineral build-up and impurities while preserving the hair's natural lipid barrier, balancing porosity before the hydration steps that follow.
Key actives (as on the label)
- Kappaphycus Alvarezii Extract, marine algae
- Fucus Vesiculosus (Bladderwrack) Extract, marine algae
- Zingiber Officinale (Ginger) Root Extract
- Sodium Gluconate, chelating agent
When to use it
As the opening step of the full Hydraluxe protocol, immediately before Hydraluxe Shampoo (Step 1), on hair with visible build-up or hard water residue. It also works as a standalone pre-treatment before a colour, lightening or other chemical service, particularly in a hard water area.
How to use it
- Apply evenly to damp hair.
- Leave for 5 to 10 minutes.
- Rinse thoroughly.
- Proceed to Step 1, Hydraluxe Shampoo, or continue with the planned service.
What not to do
- Professional use only.
- Rinse thoroughly before the next step: build-up left behind changes how the rest of the protocol performs.
The system
Hydraluxe
Hydraluxe is Piur London's professional hydration line: it exists for fibre that is dry, porous or opaque, hair that keeps taking product without ever feeling replenished, whether or not it carries a chemical history.
The protocol carries sugar beet derived amino acids and trehalose through the cortex, cuticle and surface in three layers, opens with a botanical chelating step that lifts metal ions and hard water mineral residue, and closes with a leave-in seal carrying heat and UV protection.
In the chair, read the fibre for build-up first, then run the four steps in phase order, purify, cleanse, infuse, seal, rinsing thoroughly after each of the first three steps and finishing with a light hand on the Balm, because it is the one step that is never rinsed out.
Her hair feels hydrated and still moves.
The four Hydraluxe steps form one closed hydration protocol, Prime D-Tox through Balm, but Prime D-Tox also stands on its own: in a hard water city like London, it is the pre-colour or pre-chemical detox that keeps a later service from turning out uneven, sold as a step even outside the full Hydraluxe sequence.
Protocol
Your Hydraluxe protocol
Prime D-Tox, BioChelate Reset System
5 to 10 minutesA botanical pre-treatment with ginger and marine algae that helps remove metal ions, mineral build-up and impurities while preserving the hair's natural lipid barrier, evening out porosity before the hydration steps that follow.
Apply evenly to damp hair, rinse thoroughly, then proceed to Step 1.
Hydraluxe Shampoo, AminoShield Cleanse
3 to 5 minutesPowered by sugar beet derived amino acids, this professional shampoo cleanses without stripping the fibre, helping retain moisture and preserve the hair's natural softness and shine.
Apply to wet hair and scalp, massage gently, rinse thoroughly, then proceed to Step 2.
Moisture Infusion, Silky Beetonic System
10 to 15 minutesSugar beet derived amino acids work with a cationic conditioning matrix to deliver deep, weightless hydration through the cortex, cuticle and surface, improving softness and manageability without weighing the hair down.
Apply evenly to damp lengths and ends, off the scalp. A gentle heat source may be used if the protocol calls for it. Rinse thoroughly, then proceed to Step 3.
A lightweight leave-in balm that smooths the cuticle, seals in the hydration of Steps 0 to 2, and helps protect against heat, UV exposure and humidity.
Apply evenly to damp or dry hair, concentrating on lengths and ends. Do not rinse. Finish as desired.
One protocol, sold as a single decision below.
