Brazilian Innovation. European Precision.
Fibre-Safe Realignment & Regeneration — Clean Tech, Maximum Performance.
Proprietary systems — LuminAlign™ (safe on blondes) and B-Plex™ (realign + rebuild) — deliver fibre-safe smoothing, same-day with bleach or colour.
- Fibre-first technology: protects during alignment
- Same-day bleach/colour compatible
- Certified vegan & clean
V-Label Certified • Fibre-First • Global Support
Your Daily Salon Challenges [Solved by Science].
Created for professionals who think with precision, feel with purpose, and choose performance without compromise.
[The Science Behind Piur]
Our Technology
Every Piur formula is powered by proprietary systems designed to work at a molecular level, ensuring maximum performance and full fibre respect.
Fibre-First Method
Care before • during • after alignment for lasting integrity and predictable results.
Technically Compatible
Safe on blonde, afro-textured, damaged and bleached hair — salon-proof and repeatable.
Before & After [Solved by Science].
Real transformations powered by LuminAlign™, B-Plex™ and NanoShield™.
[Who We Are]
Born in London. Powered by Brazilian hair science.
Piur is a professional haircare brand created for salons and stylists who demand fibre-safe performance without compromise. We engineer clean, certified formulas with proprietary systems that realign, rebuild and protect — delivering consistent results, even on blonde, afro-textured and sensitised hair.
Every product we create is a response to real professional challenges: from lightening and smoothing on the same day, to strengthening sensitive fibres or rebuilding hair from within. We speak the language of those who work with their hands, think with precision and feel the beauty of transformation.
[Real Protocols. Real Results.]
Professional Protocols Powered by Piur Technology
Each ritual is powered by Piur’s proprietary systems — engineered for fibre-safe performance and repeatability in the salon.
Test Piur Technology in Your Salon
Request your Starter Kit — professional guidance included, no large minimums.
Delivered with a step-by-step protocol and direct access to our Technical Specialists.
1) Request your kit on WhatsApp
Tell us your salon profile and key hair challenges. We’ll match the right system to your needs.
2) Apply & test internally (or on a model)
Follow the printed protocol (QR videos included). Our team is on hand if you need live support.
3) See the difference in one application
Fibre-safe alignment, tone integrity and mirror-gloss — designed for repeatable results.
The next generation of fibre-safe professional treatments is here.
Want to discover which protocol is perfect for your clients?
Talk to a Technical Specialist and get matched to the right fibre-safe system — LuminAlign™ (blonde-safe), B-Plex™ (realign + rebuild) or NanoShield™ (regenerate + protect).
- Personalised guidance for your salon reality
- Starter Kit options, step-by-step protocol & QR videos
- Clean, certified performance — salon-only standards
V-Label Certified • Dermatologically Tested • Fibre-First • EN • PT • ES Support
Frequently Asked Questions
Straight answers that protect your clients, your results and your reputation.
1) Can I rinse the hair straight after Thermal Align?
Yes. Piur’s Thermal Align protocols are designed to be rinsed immediately after the heat phase — both with Reactive Pro | Smooth Therapy (LuminAlign™) for blondes/sensitised hair and Rebonding | Keraplex (B-Plex System™) for strength and control. The systems align the cuticle and support internal bonds, so rinsing removes surface residue without undoing the alignment. For longevity, finish with Mask Therapy (NanoShield™) to rebalance pH, seal the cuticle and enhance gloss, then dry and style as desired.
2) Can I use Piur’s realignment on blonde or bleached hair?
Yes. LuminAlign System™ was engineered for blonde and sensitised fibres, aligning the cuticle while preserving tone and reflect. The key is diagnosis and controlled heat.
3) Is it safe to smooth on the same day as bleaching?
Yes — with LuminAlign™ and proper pH re-equilibration, you can bleach & realign in one day with colour integrity and even gloss.
4) Can I smooth on the same day as colouring?
Yes. B-Plex System™ allows realign + rebuild in one protocol, ideal for fresh colour that needs discipline without compromising the fibre.
5) Does it work on afro-textured or very curly hair?
Yes. Our fibre-first systems are compatible with afro-textured hair, delivering discipline, shine and humidity resistance when applied with the right technique.
6) Will repeated use weaken the hair?
No — when used as directed. B-Plex™ supports internal bonds, and NanoShield™ finishes with cuticle sealing and protective film to reduce future stress.
7) Are the formulas vegan, clean and formaldehyde-free?
Yes. Piur is V-Label certified (vegan), dermatologically tested, and formulated without formaldehyde or harsh toxins — salon-only standards.
8) Do I need to be a professional to use Piur?
Piur protocols are designed for professional salon use. We also offer home-care to maintain results between visits.
9) What temperature and passes should I use?
It depends on fibre type, porosity and recent chemical history. Our team will help you set heat, tension and pass count for predictable results.
10) How long do results last?
With correct application and aftercare, you’ll see weeks of disciplined, glossy fibre. We recommend finishing with NanoShield™ and maintaining with our care system.
11) Is training available for the first application?
Yes. Your Starter Kit includes a printed protocol + QR videos, and our specialists provide live guidance when needed.
12) What’s inside the Starter Kit?
Two professional minis (shampoo + treatment), Mask Therapy (gift) with NanoShield™, and a printed folder with QR step-by-step — plus direct technical support.
13) Where do you operate and ship?
We’re rooted in London with operations in UK/EU, Brazil and Portugal, and authorised distributors in India and Saudi Arabia. Support in EN • PT • ES.
Free guidance. Starter Kit available.