Gold Ritual · Home care
Gold Ritual Shampoo (250ml)
Opens every wash of the home routine. Reach for it as the everyday cleanser for hair that reads dry, dull or lacking richness, to clean the scalp and lengths before the conditioner goes on.
- Ships from the UK
- Pairs with your last salon service
- Sold individually or as the full kit
Dispatch from 1 October 2026. Orders placed now are reserved and dispatched from that date.
What it does
Gold Ritual Shampoo is a nutritive, gentle cleanser infused with Pistachio Oil. It runs on the LipidHoney technology, the same technology shared with the Conditioner and Mask in the Gold Ritual Home Care range, offering deep nourishment and radiant shine while protecting the hair's internal structure. The range's fourth product, the Power Dose ampoule, carries its own distinct technology, named Lipid PowerDose on its label.
Key actives (as on the label)
- Pistacia Vera (Pistachio) Extract
- Theobroma Cacao (Cocoa) Extract
- Polymnia Sonchifolia (Yacon) Root Juice
- Hydrolyzed Soy Protein
Contains Sodium Laureth Sulfate: this is not a sulphate-free formula.
When to use it
As the opening step of every wash, for anyone following the Gold Ritual nourishment routine at home.
How to use it
- Wet the hair and apply to the scalp.
- Massage for 2 to 3 minutes.
- Rinse thoroughly.
What not to do
- For external use only.
- Avoid contact with eyes.
- Discontinue use if irritation occurs.
- Keep out of reach of children.
The system
Gold Ritual
Gold Ritual is Piur London's nourishment line: it exists for hair that reads dull, dry or brittle rather than damaged in the structural sense, the kind of fibre that has lost lipids from chemical services, sun, heat styling or simply time, and needs feeding back to a soft, radiant state rather than rebuilding from the inside out.
The Shampoo, Conditioner and Mask run on the LipidHoney technology, built around pistachio oil and cocoa butter, and deposit lipids and nutrients along the lengths at every wash, working towards what the label calls deep nourishment, radiant shine and luxurious softness and elasticity. The Power Dose ampoule carries its own technology, named Lipid PowerDose on its label, for the same weekly nourishment slot in a single three minute dose.
At home, shampoo and conditioner do the daily work, every wash, and then once a week the client reaches for either the mask, a ten to fifteen minute deep treatment, or the Gold Ritual Power Dose ampoule, a three minute single-use alternative for the week there is no time for the mask.
Her hair goes from dry and unremarkable to the kind of shine she keeps checking in the mirror.
Gold Ritual is the one line in the portfolio the client runs entirely on her own, with no professional service behind it to maintain. The four products answer the same nourishment story from different moments of the week. Shampoo and Conditioner are the everyday basis of the routine. Mask is the weekly deep treatment. Power Dose is the fast, single-dose alternative for a week the mask does not fit.
Routine
Your Gold Ritual protocol
Gold Ritual Shampoo, LipidHoney
Every washCleanses the scalp and lengths and carries the first dose of pistachio oil and cocoa nutrients into the hair, the same building blocks the rest of the routine works with, at wash strength.
Apply to wet hair and scalp, massage for 2 to 3 minutes, rinse thoroughly, then follow with the conditioner.
Gold Ritual Conditioner, Daily Seal
Every washThe daily sealing step: applied on lengths and ends after the shampoo, it locks in that wash's nourishment and keeps shine and softness between washes.
Apply to damp lengths and ends after shampooing, leave for 2 to 3 minutes, rinse. Use at every wash.
Gold Ritual Mask, Weekly Intensive
Once a weekThe weekly deep treatment: a heavier dose of pistachio oil and cocoa nutrients, for fibre that needs more than the daily shampoo and conditioner give it between washes.
Apply to clean, damp lengths and ends, leave for 10 to 15 minutes, rinse thoroughly. Once a week, after shampooing.
A single-dose ampoule for the week there is no time for the full mask: the same weekly deep-treatment slot in one three minute step.
Wash with the shampoo, apply the full 15ml ampoule to clean, damp lengths and ends, leave for 3 minutes, rinse thoroughly. Use once a week, as the alternative to that week's mask.
One routine, everything you need below.
